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GEC Watch: Finally, Life OK displaces Colors from No. 3 position

The channel adds maximum viewership among top Hindi GECs to beat Colors by a margin of 18 GTVM in Week 22 of TAM 2014

BestMediaInfo Bureau | Delhi | June 5, 2014

After being being in and around the No. 3 position for several weeks, Life OK has finally unseated Colors from the No. 3 position in Week 22 of TAM 2014. Life OK achieved this by adding maximum viewership among top Hindi general entertainment channels and took a lead of 18 TVM over Colors.

According to data sourced from TAM subscribers for Week 22 of TAM 2014 (May 25 - May 31) for CS 4+, HSM markets, as Star Plus continued to be at the top despite losing maximum viewership. Zee TV consolidated its position at No. 2. Life OK became the new No. 3 GEC pushing Colors to No. 4. Sony and SAB TV remained at No. 5 and No. 6, respectively.

Star Plus lost 44 TVM and dropped to 655 GTVMs with relative share of 27.72% (last week 699 TVM with 29.63% relative share).

Zee TV consolidated its No. 2 position by adding 13 TVM. The channel fetched 400 GTVM with a relative share of 16.93% (last week 387 TVM and 16.41% relative share).

Life OK added maximum eyeballs this week and recorded 365 GTVM with a relative share of 15.45% (last week 333 TVM and 14.12%).

Colors dropped further to 347 GTVM with a relative share of 14.68%. (last week 360 TVM with 15.26% relative share).

Sony too added 27 TVM and garnered a gross viewership of 340 TVM with a relative share of 14.39%. (last week 313 TVM and 13.27% relative share).

SAB TV dropped to 256 TVM this week and recorded a relative share of 10.83% (last week 267 TVM TVM and 11.32% relative share).

(Relative share among Star Plus, Colors, Zee TV, Life OK, SAB and Sony.)

Info@BestMediaInfo.com

1 Shapath 2.8 2.3
2 Savdhan India 2.6 2.4
3 Tumhaari Paakhi 2.4 2.4
4 Ek Boondh Ishq 2.1 2.4
5 The Adventures of Hatim 2.1 2.1
6 Gustak Dil 2.1 1.9
7 Devon Ke Dev Mahadev 1.7 1.8
8 Naadan Parindey 1.5 1.3
Life OK Now Awards 2.3 -

Originally posted by: Badtameez_Dil

Week 22 trps

The IMPACT OF THE HUNGAMA on TRPS 2.1

1 Shapath 2.8 2.3
2 Savdhan India 2.6 2.4
3 Tumhaari Paakhi 2.4 2.4
4 Ek Boondh Ishq 2.1 2.4
5 The Adventures of Hatim 2.1 2.1
6 Gustak Dil 2.1 1.9
7 Devon Ke Dev Mahadev 1.7 1.8
8 Naadan Parindey 1.5 1.3
Life OK Now Awards 2.3 -

Originally posted by: mastaTmohi

On Star Life Ok, Savdhaan India' was back on top with 33,200 viewers, followed by Ek Boond Ishq' with 30,900 viewers and Gustakh Dil' at 19:30 with 25,400 viewers.

Originally posted by: mastaTmohi

On Star Life Ok, Savdhaan India' was back on top with 33,200 viewers, followed by Ek Boond Ishq' with 30,900 viewers and Gustakh Dil' at 19:30 with 25,400 viewers.