KRRISH 3 Updates 2.0 - Page 53

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The third instalment of the franchise will now hit the theatres on November 1.

Even superheroes have to bend to the will of film distributors sometimes.

The release date of Hrithik Roshan starrer Krrish 3 has been brought forward three days and the film will now release on November 1 instead of November 4.

Rakesh Roshan made the decision after distributors insisted on a Friday release.

The filmmaker told Mirror, "Most distributors advised that I release my film on a Friday instead of Monday which I agreed to as November 1 also happens to be Dhanteras which is an auspicious date.''

Roshan Sr had earlier planned to release the film on Sunday, November 3, which is the day of Lakshmi Puja, but the date was pushed to Monday after the filmmaker was told that the public does not tend to flock to theatres that day.

"Any day would not prove beneficial if the film is not good. And it is after almost 10 years that Diwali is coming on a Sunday and my film will get a four day weekend with a Friday release and I am really happy about it,'' Roshan Sr added.

Exhibitors have also welcomed the shift. Vishal Anand, Senior Vice President, Fun Cinemas, said, "The positives in releasing the film on November 1 is that it will have a clear weekend holiday run for the first four days increasing its potential to become the fastest hundred crore collection. If the film was to release on November 4 then the preceding days would have been working days."

Trade analyst, Amod Mehra, said, "November 1 is a very good date and it is always nice to release on a normal Friday besides the date is followed by a long weekend which goes up to Tuesday.''

Also, ticket prices during the Diwali week are the highest during the year, a factor that benefits both the exhibitor and the producer.