Posted:
'Dabangg 2' silences detractors, emerges triumphant!
By Taran Adarsh, December 26, 2012 - 08:01 IST
Salman Khan is competing with himself. A statement I made soon after the
release of EK THA TIGER on national television and repeated it last
week, when DABANGG 2 opened to packed houses. The Salmania is very
similar to the Bachchan euphoria in the 1970s and 1980s, when a Hit
movie would touch the magical figure of 1 cr [a humungous amount then],
while a flop would manage more business than the successes of Bachchan's
contemporaries.
Of course, it's a bit too early to gauge the amount of business that DABANGG 2 would do in the domestic market because the festivities have just begun and will last till New Year. With no significant release till 4 January 2013, DABANGG 2 should march gallantly and victoriously, accumulating a big fat total at the end of 2 weeks. Will it cross the lifetime biz of DABANGG and BODYGUARD? It should... Will it overtake the lifetime biz of EK THA TIGER? Too early to predict right now...
The advantage of releasing a film during holidays is for all to see. DABANGG 2 arrived four months after Salman's EK THA TIGER created a hungama at the ticket window. Of course, the naysayers and negative forces were quick to dismiss the second instalment of the franchise. Even the critics, most of them, tore the film to shreds. But the BO numbers prove that Salman is currently in a different space and the negative word/review will hardly make a dent in his popularity.
DABANGG 2 is a success story. The nominal budget [excluding Salman's fees] would be recovered from the sale of non-theatrical revenues itself. But the profits it will generate will only be known once the theatrical biz is exhausted. Till then, it's Hud Hud Dabangg...
Of course, it's a bit too early to gauge the amount of business that DABANGG 2 would do in the domestic market because the festivities have just begun and will last till New Year. With no significant release till 4 January 2013, DABANGG 2 should march gallantly and victoriously, accumulating a big fat total at the end of 2 weeks. Will it cross the lifetime biz of DABANGG and BODYGUARD? It should... Will it overtake the lifetime biz of EK THA TIGER? Too early to predict right now...
The advantage of releasing a film during holidays is for all to see. DABANGG 2 arrived four months after Salman's EK THA TIGER created a hungama at the ticket window. Of course, the naysayers and negative forces were quick to dismiss the second instalment of the franchise. Even the critics, most of them, tore the film to shreds. But the BO numbers prove that Salman is currently in a different space and the negative word/review will hardly make a dent in his popularity.
DABANGG 2 is a success story. The nominal budget [excluding Salman's fees] would be recovered from the sale of non-theatrical revenues itself. But the profits it will generate will only be known once the theatrical biz is exhausted. Till then, it's Hud Hud Dabangg...
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