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Till not too long ago, big banner launches and high profile publicity events were mostly reserved for the debut
of starkids, while most non-filmi newcomers
made a comparatively quieter entry in
Bollywood. However, all that seems to
be gradually changing. Insiders
vouch that filmmakers are now
giving the same treatment to the
non filmi kids as they would to
their filmi counterparts. In
fact, trade analysts insist that
the newcomers have never
had it so good as they are
being backed by some of
the biggest banners in showbiz.
Take a look:
Actor Sushant
Singh Rajput is being
launched in Abhishek
Kapoor's Kai Poche in a
big way, and there's
buzz of him having
bagged PK with Aamir
Khan too. Instead of
casting someone from
their camps, as they usually do, the Bhatts are
launching two new faces
in Aashiqui 2, while
producer Bhushan
Kumar, head honcho
of T-Series, is launching new faces with his
wife Divya Kumar's directorial debut Yaariaan. Farhan Akhtar's
upcoming Fukhrey stars one-film-old Pulkit Samrat,
who is apparently being completely groomed like a
starkid for his role. Alongwith launching two filmi
bachchas in Student of The Year, filmmaker Karan Johar is also launching a non-film family kid Siddharth
Malhotra, who reportedly has already been signed for
a two-film deal by producer Ekta Kapoor. Producer-actor Preity Zinta too will have a non-starkid Rehan
Malleick star opposite her in Ishkq in Paris. Filmmaker Vipul Shah too has cast one-film old Vidyut Jamwal
as the lead in his next.
Trade analysts point out that the success of a film
like John Abraham's maiden production Vicky Donor
that starred rank newcomers ' Ayushman Khurana
and Yami Gautam ' has spurred filmmakers to look
outside of established star names or starkids. "Today
it's all about content. Stars as well as starkids to some
extent come with a lot of baggage of expectations,
while in comparison these non-filmi kids come in
with no pressure of that sort. And in times when content is the king, it's ultimately about how well you act
on screen and nothing to do with your background at
all," says trade analyst Komal Nahta.
Trade insiders add that newbies with come in with
no Godfathers are getting a fair chance just like the
starkids. Newbie Siddharth Malhotra says,
"The fact that Varun and Alia (co-stars Varun
Dhawan and Alia Bhatt) come from film families, while I don't made absolutely no difference. The screen
treats you all in the same light,
and so do your audience. Karan
(Johar) never let me feel any
different either." KJo in fact reveals that he may be planning
to launch many more new faces
each year.
Trade analyst Bharti Pradhan attributes the change to the
fact that big banners are looking
at making films of all budgets and
not all them need stars. Explains
Bhushan, "The industry will grow
only when we encourage and hone
new talent."
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