Recently Raja Hasan sang for Advertisement of Boroplus. The advertisement is called Boroplus Safed Tikka Campaign and Amitabh Bachchan is the star in the advertisement.
Here is a media report on the Advertisement:
The new Emami Boroplus TVC takes off from the traditional Indian belief of putting a black spot ("kaala teeka") to ward off the evil eye. The ad has been created by Everest Brand Solutions.
Directed by filmmaker Raj Kumar Hirani, the ad features people from all parts of the country (including Amitabh Bachchan) putting one white spot of Emami Boroplus on their cheeks. The commercial ends with the message that just like Indians use a black spot to protect themselves from the evil eye, they should use Emami Boroplus to protect their skin from the effects of winter.
According to Harsha Agarwal, director, Emami, "Our brief to Everest had three components ' the functional component which involved emphasizing Boroplus Antiseptic cream's 36 hour moisture offering, its deeper penetration and nourishment; the heritage part that was about its 50 crore user base; and obviously our brand ambassador, Amitabh."
D Rajappa, president, Everest, said, "Strategically, the time was right to give Boroplus the larger than life image and stature that it deserved, and it was high time Emami created an anthem for the brand. After much brainstorming, Safed Teeka happened at the perfect time, born out of a truly deep insight into the Indian ethos."
N Padmakumar, national creative director, Everest, added, "Every culture in India understands the symbolic belief of applying a Kaala Teeka on the cheek to ward off the nazar, the evil eye. Our disruptive idea was to show a Safed Teeka instead of the black one, as something symbolic of what the brand offered."
Here is the video of the advertisement. Raja has sung it beautifully:
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