ARTICLE: Rise of the super girls

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roneeta

@ronitfan

IF-Stunnerz

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Posted: 15 years ago

Rise of the super girls

April 24, 2009

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Weepy bahus can say bye-bye. On prime time TV today, the bouquets are for the betis. Married or single, infant or adult, working or growing up—the possibilities are endless. Ekta Kapoor flirted with the story of the wonder woman way back in 2001 with Kkusum on Sony.

Still from Laado

But it was Bidaai on Star Plus with which the idea's potential came to the fore.

And with Balika Vadhu on Colors, this genre blossomed. Soon, every channel was ready with its distressed daughter saga. Colors leads the pack with four shows—Uttaran, the story of a domestic help's daughter; Laado tackles female foeticide and has made its way to number eight with a TRP of 3.77 and Nanhi Pari celebrates the girl child.

Sabki Laadli Bebo on Star Plus is about a family's love for their daughter while two shows on NDTV Imagine—Bandini with a TRP of 1.5 and Jyoti with a TRP of 1.2 portray the struggle of young women.

Still from Nanhi Pari

Zee TV, in the middle of putting out new content, began the process with Agle Janam Mohe Bitiya Hi Kijo. Set in Bihar, the story is about a girl who is eventually sold to an older landlord.

Sony's latest fiction, Kabhi Socha Na Tha, is again about a poor girl's love and loss.

With women contributing to 55 per cent of the viewership pie in March 2009, up by a percentage point from last year, channels are making sure they get enough female fodder.

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