The Miu Miu Story

T y p e: Privately held
Founded: 1992
Headquarters:Milan, Italy
Industry: Fashion
Website: www.miumiu.com

Miu Miu is positioned as the daily-oriented, more affordable clothing line from the Prada fashion house, opened in 1992 and headed by Miuccia Prada. The name of the collection is taken from Miuccia Prada's nickname.

The line is known for its clean and stylish designs, use of fine materials, and affordable prices (compared with Prada) pret a porter.

American actress Katie Holmes has been confirmed as the newest face of the spring/summer 09 campaign. French singer Vanessa Paradis is the current face of Miu Miu, replacing Kirsten Dunst in 2008. Previous faces include model Laetitia Casta, actress/singer Lindsay Lohan, and Chinese actress Zhou Xun.

There are Miu Miu boutiques situated in New York, Los Angeles, London, Florence, Milan, Tokyo, Nagoya, Kobe, Fukuoka, Paris, Singapore, Hong Kong, and Taipei. Miu Miu has plans to open up another United States boutique in Boston and South Coast Plaza.