TOI :Sachin new face of SI

http://timesofindia.indiatimes.com/entertainment/tv/Aataa-Bas-Says-Sachin-Pilgaonkar/articleshow/17503456.cms

Life OK's Savdhaan India, India Fights Back is on the role these days. After their successful run of Delhi chapters, now the makers are all set to focus on the financial capital of the nation that is Amchi Mumbai. Therefore, the channel has roped in the veteran, versatile actor Sachin Pilgaonkar, a true Mumbaikar as a face for this special segment 'Mumbai Fights Back.

Apart from a host, Sachin Pilgaonkar also launched a new application called Ataa Bas, through which each mumbaikar can contribute their voice through clicking the option Ataa Bas! on social networking sites like facebook and twitter. Sachin was the first to join in for the cause. But will this mere application help a mumbaikar to fight against mounting crime.

Answering on the same, Life OK's marketing head Pratik said, "Each click on the page would be a voice and it's just an application to show your strength that a mumbaikar will stand against crime and say Ataa Bas! (Enough)."

So will this campaign be limited to these social networking sites or will go beyond this? "Well, it is not going to stay limited but we are planning to take forward this campaign beyond," asserts marketing head.