Attention- regarding the not so gud trps:-) - Page 4

Originally posted by: hotdogg

here's how it goes...

..broadcasters / channels (SP, Zee etc.) are in the business of making money.
..they make money by showing ads to people during the show and charging advertisers for these ads.
..the ad rates they can charge is the only focus and reason why they go to work each day.
..the tv show is only the envelope / package to deliver the ad to viewers.
.. ad rates they can charge depends on the popularity of the show.
..that is what trps measure.
..the channel is always comparing one show against the other through its trp.
..trps are measured by a neutral 3rd party, so there is no charge of bias. (we may say the model for measurement is not perfect, but it impacts all shows / channels to the same extent).
..an advertiser will look at the trp and assume that x% is the captive, gullible viewer who I can blanket with ads during the show break and will payup accordingly to the channel to carry its ad during the show.
.. consequently, the broadcaster ALWAYS look at each show like an investment and constantly calculates the Return on Investment (ROI). (Like most of us. If we get better rates / returns don't we change our investments?)
.. its pure business. If the ROI is not working out pull the envelope (show) and put the ads in a new shinier one (new show).
..ROI calculation for a show also looks at all input costs and income generated from ads.

This is where I think the problem for SP is.

Its input costs are already high because of SLB brand name fees, lavish sets, foreign schedules (Dubai), lavish costumes, unique and new costumes in most episodes etc. AND for whatever reasons the trps are not moving up...

So income is not going up and expenses are already too high. It cant reduce the expenses because they are embedded in the show (SLB, sets etc. you cannot dismantle since you have already spent).

I think it just doesn't have spare money to spend on other trp boosting activities like interviews, pr, media etc. (all of these also costs big time money)... :-(

..other shows have higher trps and low costs (tacky sets, reuse of costumes, props etc.)..

..so following the investment approach, they can afford to promote these cash cows and they get a bigger bang for the buck when they do..

..and like it or not...the average indian who drives trps and income like the absolute crap which gets shown in other serials...

dunno how SP will get out of this...especially if it had built a ROI model assuming zooming trps purely on account of the SLB brand name and lavishness...

the only way out is a faster samud love story track to bosst trps and spend more than budget...but doing it too fast dumbs down the narrative or breaks up the story / dumbs it down...

and each day it does not add new viewers, the ongoing story becomes more hard to understand for new viewers..then why will they follow...

just wish they decide to believe in their tag line of Nayi Soch...all the loyal fans and up the marketing spend to create more visibility...else this will soon go into a death spiral...

feel awful at that thought and keeping fingers crossed coz I really really love this show.

S.P for god's sake Promote SC, Freaking gosh have never felt this depressed for a show:(

Originally posted by: doublep

First things first, I apologize; I meant to hit the quote button and accidentally clicked the report button. Sorry!

Are you an economics major because your post was so detailed and you broke everything down for business-illiterates like me to understand. I didn't know so much consumerism and economic drives go on in the background.

@bold: How are trps actually calculated? Like I wanna know.

And you talked about the costs and profits. I thought the expenses are borne by the producers alone, are they not? How does the channel come into the picture?

I concur that the narrative shouldn't be dumbed down for the ratings. Let a show enjoy good content without conforming or being formulaic.

its a chain...
...the producers like SLB are also there to make money right?...why else would Bansali Productions make a serial...
... so Bhansali productions makes (produces) the serial, adds its profit margins to its production costs (sets, location charges, cast salaries etc. etc.) and sell the serial (content & distribution rights) to SP...
... Bhansali Productions selling price of the serial now becomes an input cost for SPm since SP pays Bhansali Productions (buys its distribution rights)..
... SP adds this distribution rights costs to its other costs (marketing, transmission etc.) and looks at income from ads to calculate ROI...
...in a given show slot, the actual show will be 15 - 20 minutes, rest 15 - 10 minutes is entirely when ads are run during the show...
...meaning in 10-15 minutes fixed time per episode, SP has to recover costs of the show's episode (all of the above) + make its own profit margins...
..that's where trps come in...
...low trp means less people are watching...means low ad rates (charges are on a per second basis, why will advertisers pay more when less people are tuning in)..means less revenue...means you could now start making real losses per episode...
..you could sustain for some time, but evenutally you close it down if it continues...

@hotdogg - thank you for that insight into the TRP system.. The channel should set aside some budget for the proimotion of the show.. Whats the use of spending a big chunk on the grandeur if it doesnt attract people due to lack of promotion. They have to sort it out and work on the promotion of the show.. And I agree, they have to fast pace the love story track of this show.. An average TRP viewer is sadly not interested in fine nuances and detailing.. they want drama in every episode..

Originally posted by: vaishali-AR

@hotdogg - thank you for that insight into the TRP system.. The channel should set aside some budget for the proimotion of the show.. Whats the use of spending a big chunk on the grandeur if it doesnt attract people due to lack of promotion. They have to sort it out and work on the promotion of the show.. And I agree, they have to fast pace the love story track of this show.. An average TRP viewer is sadly not interested in fine nuances and detailing.. they want drama in every episode..

ageee...they need to speed up the samud love track (quick win) AND spend on promotion to create visibility...

but I guess God is Great and listening to us fans...

...just saw a post on this forum on next week spoiler's...if it is as it claims SP is correcting majorly to get trps...

copying it here...full credit to the original person who posted it here some time back...keeping my fingers crossed on this one...it looks like the right speed...still in context to the story so far...and
moving it forward...

"Now In Its Upcoming Episode, Saraswatichandra will make Kumud's birthday wish come true when he will lights lanterns for her. Gumaan will gets jealous when she will notice Saraswatichandra and Kumud getting close.When a knot of Kumud's blouse opens up, Saraswatichandra will protects her dignity and will fights with villagers who begin to eve-tease her. He will then confesses that he loves her.Than Kumud will go to meet Saraswatichandra at night as she wants an assurance that he loves her. They both will confess their feelings to each other and will end up hugging.Gumaan will try to create a rift between Kumud and Saraswatichandra and will warns Kumud that she will never allow this marriage to take place."

Originally posted by: Tishana

Right nw star hs no ads...so dey cn show our show's ad many tyms
But dey keep on showing dabh, n ids n egb ads😡...
v hv 2 mail dem or else Gautam wil again start appealing making us feel pity on him;(

Idiot sp
sp became gumaan to Sc, ignoring it bt stil claiming it as 'deir baby'😭

SP hs 2 repent as all d popularity in US, UK n Canada n europe is cz of SC n all oder currencie r cotlier dan INR