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Originally posted by: Armu4eva
KBC loses its grip on the TRP meter
Navya Malini, TNN | Oct 5, 2011, 03.12PM IST
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TAM|Star Plus|Sony Entertainment Television|KBC|colors|amitabh bachchan
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Amitabh Bachchan in KBC
The show came second to the soap Saath Nibhana Saathiya during the week 40
Popular game show Kaun Banega Crorepati scored brownie points and won not only the channel Sony decent Gross rating points, but also garnered good TRP ratings over the past few weeks.
However, during the week 40 (September 25 to October 1), the show's TVR dipped to 4.44 from a TVR of 5.6 during the preceding week (according to TAM Peoplemeter System, Hindi Speaking Market, CS4+yrs). While during the week, Saath Nibhana Saathiya, a Star Plus show topped the ratings chart with a TVR of 6.22. At the same time Balika Vadhu on Colors slipped to eighth position with a TVR of 3.81.
Indiantelevision.com's Media, Advertising, Marketing Watch |
Star Plus gains 17 GRPs while others fall |
Indiantelevision.com Team |
(5 October 2011 9:15 pm) |
MUMBAI: Star Plus is continuing to lead the Hindi generalentertainment channel (GEC) genre, while Sony Entertainment TV (Set), Colors and Zee TV have declined in the week ended 1 October. As per TAM data for week 40 (25 September-1 October) for the Hindi speaking markets (C&S, 4+), Star Plus added 17 GRPs (gross rating points) this week. The channel ended the week with 306 GRPs (last week 289). The week also saw grand finale of three shows - Just Dance (Star Plus),India's Got Talent 3 (Colors) and Saregamapa Lil Champs (Zee TV). Just Dance clocked maximum, i.e. 2.9 TVR, while IGT3 and Lil Champs got 2 TVR and 2.6 TVR respectively. |
Set, meanwhile, lost 21 GRPs and ended the week with 249 GRPs (270 GRPs in previous week). Colors continued to be at third place with 205 GRPs after losing 6 GRPs. However, the channel may see a jump next week as it will include Bigg Boss5's launch day ratings. For Zee TV, the news continues to be bad. The flagship channel of Zee Entertainment Enterprises touched a new low, sinking to 157 GRPs (last week 176). No show of the channel figured in the top 10 list. Sab clocked 126 GRPs (last week 123), followed by Imagine TV with 75 GRPs (last week 78). |
Amongst the top 10 shows, Star Plus' Saathiya remained on top with a peak TVR of 6.22, followed by Set's KBC (4.44 TVR) and Bade Achhe Lagte Hain (4.42 TVR). Other shows on the list are: Is Pyaar Ko Kyaa Naam Doon (Star Plus, 4.2 TVR), Uttaran (Colors, 3.94 TVR), Sasural Genda Phool and Yeh Rishta (Star plus, 3.9 TVR each), Balika Vadhu (Colors, 3.81 TVR), Pratigya (Star Plus, 3.76 TVR) and Crime Petrol (Set, 3.71 TVR). |