GEC Watch: Life OK takes convincing lead over SAB TV
Colors adds maximum viewership but remains at No. 3 in Week 3 of TAM 2014
BestMediaInfo Bureau | Delhi | January 23, 2014
Colors and Life OK were the only two Hindi general entertainment channels to register growth in viewership in Week 3 of TAM 2014. While Life OK took a convincing lead over SAB TV at No. 4, Colors remained at No. 3 despite adding maximum viewership.
According to TVT data sourced from TAM subscribers for Week 3 of TAM 2014 (January 12 - January 18) for CS 4+, HSM markets, Star Plus continued to lead Hindi GECs followed by Zee TV, Colors, Life OK, SAB TVand Sony.
Star Plus continued as a distant leader among Hindi GECs with a gross viewership of 626 million and a relative share of 25.17% (last week 629 million TVT with 25.03% relative share).
Zee TV lost 17 million in viewership this week but retained the No. 2 position. The channel recorded 471 million TVT with a relative share of 18.94% (last week 488 million with 19.42% relative share).
By adding 10 million TVT, Colors recorded a gross viewership of 467 million. It had a relative share of 18.78% (last week 457 million TVT with 18.19% relative share).
Life OK took a convincing lead over SAB TV at No. 4. The channel recorded Gross TVT of 347 million against last week's 338 million. The relative share was at 13.95% in Week 3 of TAM 2014 against 13.45% in the previous week.
SAB TV lost maximum viewers this week and fetched 318 million TVT with 12.79% relative share (last week 338 million TVT and 13.45% relative share).
Sony's decline in viewership continued as the channel recorded Gross TVT of 258 million. It had a relative share of 10.37% relative share (last week 263 million TVTs with 10.47% of relative share).