GEC Watch: Record ratings for Bigg Boss 7 finale; Star Plus crosses 600-mn mark
*"Bigg Boss 7 Finale rates 9.6 million TVT. SAB overtakes Life OK to take No. 4 seat in Week 52 of TAM 2013"*
BestMediaInfo Bureau | Delhi |January 3, 2013
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Hindi general entertainment channels ended 2013 on a high note as the genre grew by over 4 per cent in Week 52 of TAM 2013 over the previous week. The last week of the year saw Star Plus crossing the 600-million mark with Colors touching its highest ever ratings in TVT by adding maximum viewership.
Colors' growth was backed by highest ever viewership for Bigg Boss 7 finale which rated 9.6 million TVT this year.
According to TVT data sourced from TAM subscribers for Week 52 (December 22 - December 28) for CS 4+, HSM markets, Zee TV strengthened its No. 3 position. SAB TV overtook Life OK to become the No. 4 channel. Sony remained at No. 6 despite adding more viewers this week.
*Star Plus*continued with its growth momentum and became first channel to cross the 600-million mark. The channel recorded 606 million TVT with a relative share of 24.34% (last week 599 million TVT with 25.1% relative share).
By adding maximum viewership for the second consecutive week,*Colors*touched its peak ratings in TVT. It recorded a gross viewership of 527 million. It had a relative share of 21.16% (last week 488 million TVT with 20.45% relative share).
*Zee TV*added a viewership of 22 million in its Gross TVT. The channel fetched 431 million TVT with a relative share of 17.31% (last week 409 million with 17.14% relative share).
*SAB TV*overtook Life OK after several weeks to claim No. 4 seat. The channel fetched 330 million TVT with 13.25% relative share (last week 309 million TVT and 12.95% relative share).
*Life OK*slipped to No. 5 with Gross TVT of 324 million against last week's 326 million. The relative share was at 13.01% in Week 52 against 13.66% in the previous week.
*Sony*witnessed a significant jump in viewership by 17 million in Week 52. The channel recorded a Gross TVT of 272 million. It had a relative share of 10.92% relative share (last week 255 million TVTs with 10.69% of relative share).