Abt STARONE REVAMP
Hi Friends…
I know u guys r tensed after reading TB article abt Geet…N thinking abt PKYEK…Cnt comment on this as I dnt trust these channel people anymore…Thy r now greedy 4 TRP's n business…Unfortunately good shows in Indian tv suffers n crap shows continue 4 years…Thanks 2 TRP system…
Bt according 2 me…N I know everyone here feels the same that … this decision of revamping the channel is the worst decision taken by any channel…N will suffer…I have sme reasons…First of all after revamping the channel enters the zone of GEC in short saas bahu craps…So the channel will lose its tag of youth…Bt SP,COLORS,ZEE,SONY…r already present in the market….So thr is no guarantee tht new customers will accept the channel in its new avatar…Also youth who r very much attached 2 present shows will leave it…Thr is a high chance…of this…
Also Reach of the channel is an important factor in deciding TRP's 4 any channel…SP,ZEE,ZOLORS,SONY r available everywhere…both rural n urban…every cable operator throughout the country offers these channels…irrespective of their region…N thr is a considerable portion who watches these channels…includes south, east…n west…SO is different…Its more available in urban areas…Its considered as Local channel of Urban India…So high TRP's of SP…n OTHERS HAVE A REASON….SO after revamp…if its nt available in a wider area will b a FAILURE…
Further the channels survive or generates revenue 4m advertising …N Advertising media planners…who directly deal with channels…n put client's money cautiously in channels 2 promote the product…Now till now SO has advantage of being a Youth brand…Bt after revamp …it will lose this position…N ad persons who put money into channels will def consider SP, ZEE n others over SO/SD…as thy hav greater coverage…So again its utter failure …Probably it will earn in the beginning…bt the Q remains how long???as the market is very competitive …N channels…adjust their rates 2 get ads…Thy cnt b adamant…
Finally Internet usage is increasing day by day…N so as Internet Advertising…N Tv advertising is declining gradually…Everybody is gng digital …N v know internet has more youth users…So Hopefull v vl see a dynamic change in The crap TRP calculation…
I pray tht Pkyek remains even after revamp…N if its nt…I wish the channel shld b shut down…as it changed its char…
When wealth is lost, nthng is lost
When health is lost…something is lost…
When character is lost, evrythng is lost…
It strictly my pov…N not 2 offend any1…Ths r facts…