Article: AB's views on high demand for drama!

Poonam Pandey

The self-made striptease star Poonam Pandey is back in the news.

She released 2.19 video, a number video that matched Viru's record breaking score and tweeted about it to her 87,508 followers.

Meanwhile Pooja Misra, the queen of controversy is back on Bigg Boss 5 as translator to Andrew Symonds. The contestants and viewers can't seem to be getting enough of the 'spare me' housemate.

It is not just women; Kamaal R Khan a.k.a KRK is a Twitter hero. With over 26,000 followers, KRK has celebs like Abhishek Bachchan and Uday Chopra following him. A flop model, a hyper-angry VJ and a self-obsessed "showman", these wannabe celebs are the talk of town. But what is it that makes them the most wanted?

"Either they say something controversial about other stars or indulge in something unacceptable. A publicity stunt is their ticket to popularity. Then it turns into a demand and supply chain. People want to get more out of them, so they are giving it," says television actor Arhaan Behl, popular as Krishna of Pratigya. Not just saying something, these wannabe celebs also attract attention on their Twitter and Facebook pages.

Uploading videos, pictures and messages get them all the attention. "Any publicity is good publicity! They do it for the cameras and those who are desperate for publicity really need it," says actor Aindrita Ray.

The publicity, fans and thousands of followers online appear manufactured. "How do you know that all of them are actual fans? Half of them might be fake profiles created to follow them. Each one of them has his own PR agent," says Victor Mukherjee, supervising producer, Red Chillies Idiot Box. Yet these fans have takers across the nation. It is their originality to dare, that makes them different.

"Their characters are memorable. They amuse people, so it works for people and works for them," adds Mukherjee.

But while it works for a few, it doesn't work for others. "I don't follow anyone. I have no clue about their life and I don't intend to keep track of them," says actor Ronit Roy. There are others who are critical of the image that is created.

"It is the inherent problem with us. Why do we need to look up to them as celebrities, that they take it to the level of just superficiality and nothing else?" says actor Chetan.

http://www.deccanchronicle.com/tabloid/glam-sham/high-demand-drama-544