It better be successful or else SONY will continue to fail as a channel. II1 was very successful cos it was a new concept so I don't know if II3 will be as successful. Anyway, SONY is planning on pulling three new shows off the air already. They're probably counting on Viruddh and II3 now.
well I agree with sonyaa, if it doesnt do better then ii 2 at least then sony will fail as a channel. Virrudh has just started and I am looking forward to the Launch Barometer. Hopefully II3 will give the channel good publicity.