TOI article on Consummation! JA mentioned

Why does it take long for TV show couples to
consummate marriage?
Tanvi Trivedi ,TNN | Nov 24, 2013, 12.00 AM IST
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There's a common track in TV shows these days "
no love before marriage and even after tying the
knot, the tension or friction remains. It's only
after months of ups and downs, the couples
finally are drawn towards each other and then
comes the high point " the consummation scene!
So what is the reason for this delayed passion? As
Prashant Bhatt, content head (weekday
programming) of a channel explains, "It's all
about getting maximum viewers to see the whole
process of a couple slowly discovering each other
after marriage. The Indian mindset is about how
once you have said 'I love you' and the couple
have children, the whole romance is gone. So
maybe in that context each show is banking on the
concept." Recent times have seen at least eight
shows follow this trend. Here's a look:
Bade Achhe Laggte Hain It took almost two years
for Ram and Priya to warm up to each other
after which the much-hyped 30-minute love
scene was aired.
Amita Ka Amit Amita and Amit discover love only
after marriage and that too, after many
misunderstandings.
Saath Nibhaana... Saathiya After hating wife Gopi
initially, Aham developed a soft corner for her
almost a year later.
Madhubala... Ek Ishq Ek Junoon Madhu's forced
to marry RK and after months of friction, the
couple finally fall in love

JODHA AKBA-Jodha dislikes Akbar and several
episodes have been spent on building a friendship
and chemistry between the two. A 'vaid' also
suggested 'body heat' for Jodha because she
needed to get well. The consummation, however,
is yet to take place.

Gustakh Dil Nikhil continues to be in love with his
ex-girlfriend even after he marries Lajjo.
Eventually, the wife is bound to win him over, but
right now the show is still focussing on the ups and
downs.
Balika Vadhu Shiv is the ideal husband, but
Anandi, for whom it's a second marriage, took a
long time to warm up to him. And even after
falling in love, the consummation honeymoon
track happened several episodes later.
Tumhari Pakhi Anshuman and Pakhi were
married when they were young, but he now wants
to break the marriage. We are sure love will
blossom eventually, but it's going to take its own
sweet time.