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Saturday story KBC RATINGS PLUMMET - TV doesn't love you, K-K-K-Khan
FINALLY, THE eyeball verdict on Kaun Banega Crorepati (KBC) is out and audiences have given Shah Rukh Khan (SRK) the thumbs down.
Tam Media data for the first four days of KBC 3, which opened on January 22, showed a television rating point (TVR) of 12.33. Amitabh Bachchan had a bigger opening on KBC 2 on August 5, 2005, with a TVR of 19.75. TVR is an indicator of the number of persons who tuned in, as well as the time they spent watching the show. It gets worse. After the initial curiosity about SRK's performance, many viewers seem to have tuned out. On January 23, KBC 3 notched a TVR of 10.44 and 7.36 the next day. The show recovered to an extent on January 25, hitting 9.24. Compared to the diminishing numbers for SRK, the Big B's audience grew with each passing day. KBC 1 opened with a TVR of 10.59 on July 3, 2000, rising to 10.79 on July 4, 13.64 on July 5 and 14.32 on July 6. It peaked on October 19, 2000, with a huge TVR of 26.55. Star has a defence. Paritosh Joshi, the network's president (ad sales and distribution), said the number of persons 'reached' on the first day of SRK was 23 million compared to Bachchan's 18 million. 'Reach' is defined as all those who saw the show for at least a minute. Since TVR includes time spent on the show, it is generally considered a better indicator of its success. Does that mean less 'stickiness' for SRK'? An audience study by Optimum Media Solutions supports the view that people were not 'sticking' with SRK. Only 44 per cent of respondents watched all three episodes of KBC 3, 25 per cent watched only the first episode and 30 per cent watched two episodes. gurbir.singh@hindustantimes.com (With inputs from Saurabh Turakhia) 12.33 Jan 22 2007* Television rating points for KBC 3 10.44 Jan 23 7.36 Jan 24 9.24 Jan 25 TVR points for KBC 1 10.59 July 3, 2000*Source:10.79 July 4 13.64 July 5 14.32 July 6
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