a. Please give us this lovely daily dose of chemistry, romance and very love dovey scenes between kaajjal and dev cos we just love that. We are here every day - escaping our humdrum lives - just to see the look of love in apurva's eyes! Do not turn this heartfelt expactation to dust! Even if Dev shouts unnecessarily at Kaajjal we get heartbroken. We want them to be united fast, and then face the rest of world together in the story, and not to keep fighting with or shouting at each other. YOUR STORY HAS BEEN QUITE UNLIKE KEKTA SO FAR ... AND SO VERY REFRESHING!
b. Do not give us a tragedy that ends with death or one of the lead couple marrying someone else ... we are all here seeing this serial every day because for the first time someone is giving us a true-love-and-roses-all-the-way romance! Do not make it a typical tragic soap ever! There is no connection between tragedy and TRPs, even if Ekta gives that impression ... because dso far we have had only such crap to watch does not mean the TRPs will only go to such crap. Try a wholesome love story with a happy ending and see if the TRPs can be great this way also. YOU ARE QUITE UNLIKE KEKTA SO FAR ... KEEP IT UP!
3. We love the way you unravel all plots and evil tangles within a short time (usually within a week) so that we can then get some other twist. Thank God you are not doing what other ugly Kekta soaps do ... stretching out one single misery like elastic and proving that there is absolute poverty of story idea! We love Kaajjal because the twists unravel fast and then we get onto new things! YOU ARE QUITE UNLIKE KEKTA SO FAR ... AND THIS IS HOW SMART COMTEMPORARY SOAPS SHOULD BE!
etc etc.
This is my suggestion for the points we should emphasize for starters. Anything that shows them we value them above Kekta mentality would be music to their ears!. So do be sure to highlight that because it is all completely unlike Kekta is why its is already a success in the hearts of viewers.