Here I typed it...
On TV, oif you want to be noticed, you gotta look different, which is why viewers took such a shine to bad boy prem, aka Manoj Bohra, of Kasauti Zindagi Kay, Manoj, who had done two-bit roles earlier in Kkusam and Shararat didn't really get noticed because he didn't have a distinctive style. Realizing this, when he snagged Prem, Manoj pulled out all the stops to ensure his character oozed a stylish, distinctive (style?) Whith this in mind, the actor embarked on shopping sprees, consulted stylists and even spend hefty wads of his own moolah to get the kind of clothes and accessories he considered spot on for the role. Expaains Manoj, "I was very keen that my character in Kasauti... exuded style and looked convincing, so I knew I couldn't wear a conventional suit or regular T-shirts or the usual kind of shirts. They couldn't be typical outfits so I wound up designing my own clothes!" It worked these days you've got to "look" for recognition!