TORONTO, Jan. 23, 2013 /CNW/ -
Other changes some of which go to the core of the programming content management are also under way under ATN's plans.
ATN's licensing agreement for rights to the ZEE TV Hindi programming expires on 31 January, 2013. It would have automatically renewed but is not being renewed following ATN's decision not to do so. The US affiliate of ZEE was notified of that decision on October 28, 2012.
'We have had a very long relationship with ZEE TV and a happy and mutually rewarding one at that, 'said Dr. Shan Chandrasekar, President and CEO of ATN. 'The decision not to have that continue was not an easy one, 'he continued and went on to explain that 'we felt that with programming content from both STAR PLUS and from ZEE TV, we had a situation where we were unable to do justice to either one and from sheer lack of air time had to miss out some very compelling programming contents'. Dr. Chandrasekar also observed that ATN's positive relationship with ZEE TV is still going to continue relating to the exclusive rights acquired by ATN in the programming content of ALPHA ETC PUNJABI channel.
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