Diwali Gives Par Results

Tuesday 27th November 2012 10.00 IST

Boxofficeindia.Com Trade Network

There were huge expectations this Diwali with two big films coming and business set to go a notch higher but it was not be as both films were not quite up to the huge expectations of the public and also dented each others business.

The combined domestic business of both films leaves a lot to be desired despite both likely to be in the black financially. In fact Jab Tak Hai Jaan will have huge profits, may be in the excess of 70 crore but that is because the most costly talent for a film, the superstar and director are on profit sharing and in-house respectively. A superstar like Shahrukh Khan and an A grade director can cost 50 crore in the market today which then also puts the profits into perspective.

Profits aside when you have two big hyped films releasing on Diwali week with close to 4500 screens and an open 17 day run for both films, the combined total should be at least more than any other single film in the past and pretty comfortably but this will not be the case this Diwali. Here the best case scenario is that the combined total of both films may just touch 200 crore nett although it looks unlikely.

The fact remains that when a holiday release featuring a star like Shahrukh Khan who has one or two releases a year trudges along to 100 crore nett business and takes 19 or 20 days to get there if it does get there then something somewhere has gone amiss.