The war's spilling into print-Mahesh

The war's spilling into print

There's a new scramble for eyeballs between two channels these days. But this war seemingly isn't being fought on air, but in newsprint. How do you explain the sudden front page gossip items in newspapers about celebs who are participating in either Sony's Jhalak Dikhhla Ja or Star One's soon-to-launch Nach Baliye 2? The impending divorce of one celeb, the former relationship between one participant and a judge, an unknown spouse's surprise anniversary party for the star husband (when both are to be a participating couple)... All these could well be innocuous news items for an entertainment starved public, but their timing is uncanny. Gone are the days when strong content could rest assured of success. It's hype and publicity all the way now, be it positive or negative.

http://www.indiantelevision.com/special/boxpopuli/y2k6/sep/b oxpopuli20.htm