Odd as it may sound to some of us, television soap operas are now becoming the fashion bible. The styles of various women and men are often slavishly copied by the viewing public and clothing stores. In fact, some of the sarees worn by the TV stars are sold in the stores that they were sourced from, the price at a premium because of the cachet of having been worn by Tulsi or Kaveri or Priyanka.
Today the heroines of TV are better dressed than the average woman on the street. The younger ones start out in tummy-baring tops with tiny skirts or low-rider jeans and then graduate slowly into tight-fitting kurtas with interesting necklines and then, when they are married, morph into more demure saree-clad damsels, albeit not quite of the sati-savitri mould. Some become style icons for millions of couch-spuds glued to their remotes after 9 pm. These include...
Tara in 'Saat Phere'
It may have started out to cover an accident with food, but the slim body drape with its long, thin pallu worn over the right shoulder, held in place with a large ornamental pin (or is it a political party affiliation rosette?) would have the Coorgis shuddering. Of course, the style mandates thin-strapped blouses, and allows a tumbled-hair style.
Kaveri in 'Saat Phere'
Is that a mosquito net or someone's sheer curtains? The heavily worked net sarees have their place somewhere, but where we haven't yet worked out. They certainly deserve the sexy corset blouses worn with them and are spun in gorgeous colours. Of course, we are still trying to understand the significance of the plaque glued on to the upper arm…oh, sorry, was that supposed to be a tattoo?
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