With TV sarees taking over the market, we

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Sanober

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Posted: 18 years ago

With TV sarees taking over the market, we take a look at the more 'zara hatke' styles

Ramya Sarma

Odd as it may sound to some of us, television soap operas are now becoming the fashion bible. The styles of various women and men are often slavishly copied by the viewing public and clothing stores. In fact, some of the sarees worn by the TV stars are sold in the stores that they were sourced from, the price at a premium because of the cachet of having been worn by Tulsi or Kaveri or Priyanka.
Today the heroines of TV are better dressed than the average woman on the street. The younger ones start out in tummy-baring tops with tiny skirts or low-rider jeans and then graduate slowly into tight-fitting kurtas with interesting necklines and then, when they are married, morph into more demure saree-clad damsels, albeit not quite of the sati-savitri mould. Some become style icons for millions of couch-spuds glued to their remotes after 9 pm. These include…..

Tulsi Virani in 'Kyunki Saas Bhi Kabhi Bahu Thi'
She started out in a saree and still wears one. But from the pretty crepes and gara-like embroideries, the now-matriarch Tulsi is seen in heavy cottons with solid borders, large checks or stripes and traditional weaves. They make her the amma she now is, the grandmother who is trying to regain her family and its values, worn with high necked blouses and long sleeves.