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Imagine you are student and you have the tension of weekly tests and then suddenly one fine day you are exempted from the same for two months. You would feel elated right? But then what if the principal tells you that post the freedom you will not only need to give a consolidated test for the off period but even the existing evaluation pattern will change. Well… this sums the mood in the TV industry since this morning when it was announced that in lieu of upcoming digitization in four metros, the weekly TAM ratings system was being suspended for two months. But then before industry could cork out the champagne bottle, came a sting in the tail i.e. that a combined TAM sheet for two months will be issued on 19 December. This will be followed by digital ratings from Delhi, Mumbai, Kolkata and Chennai. The rest of the country will continue to follow old TAM system for the time being.
In a bid to find out what our actor fraternity feels about being freed from the terror of receiving TAM data by SMS every Wednesday for the next eight weeks, we spoke to few of TV actors and this is what they had to say.Karan MehraofYeh Ristha Kya Kehlata Haisaid, "This suspension will not affect our Star Plus show. We have always worked hard irrespective of the numbers, be it 7 or 2.5/3 TVR. But it will give some time for other shows which are not doing well to pick up steam. I know how tough it is for actors when their shows go off air. It takes a toll on their self confidence. Now no more sleepless Tuesday nights, we all can enjoy peaceful Diwali."
Talking about the benefits of digitization, Karan who is also getting married in the same window, added, "This will make ratings more transparent as we will know how many people are actually watching what… at least in the four metros. Having said that, I have never really paid attention to the TRP business which is more of a marketing tool. How can 7000 boxes determine what a nation of a billion plus watching? For me popularity is determined when I go out and get mobbed by fans even after four long years." His Rajan Shahi produced show recently celebrated completion of 1000 episodes.
In a bid to find out what our actor fraternity feels about being freed from the terror of receiving TAM data by SMS every Wednesday for the next eight weeks, we spoke to few of TV actors and this is what they had to say.Karan MehraofYeh Ristha Kya Kehlata Haisaid, "This suspension will not affect our Star Plus show. We have always worked hard irrespective of the numbers, be it 7 or 2.5/3 TVR. But it will give some time for other shows which are not doing well to pick up steam. I know how tough it is for actors when their shows go off air. It takes a toll on their self confidence. Now no more sleepless Tuesday nights, we all can enjoy peaceful Diwali."
Talking about the benefits of digitization, Karan who is also getting married in the same window, added, "This will make ratings more transparent as we will know how many people are actually watching what… at least in the four metros. Having said that, I have never really paid attention to the TRP business which is more of a marketing tool. How can 7000 boxes determine what a nation of a billion plus watching? For me popularity is determined when I go out and get mobbed by fans even after four long years." His Rajan Shahi produced show recently celebrated completion of 1000 episodes.
Kabhi Neem Neem Kabhi Shahad Shahad
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