Bossing around with colours

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Posted: 19 years ago
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Bossing around with colours
The fashion show to coincide with the opening of the Hugo Boss store was fun in a wickedly subversive way


BURNING UP The presentation featured a mix of the semi-formal and the decidedly casual Photo: Murali Kumar K.
It was as weird as it could get. A fashion show — ummm... not a show, a presentation. Well, whatever. Under the blazing sun with the lean, mean, fighting machines (okay, okay, they were not exactly that), gamely trotting up and down the garden path (nudge, nudge, wink, wink) and twirling around obediently to the dictates of the shutterbugs. The choreographer could take a long walk; for, in our delightfully wired lives, it is the pixels that matter. The occasion was the formal launch of the fourth Hugo Boss store in the subcontinent. Praise the Lord that while IT majors and others decide the infrastructure sucks big time, there are franchises willing help separate Bangaloreans and their money. The store has been opened at The Leela Palace. So if you are stuck forever on Airport Road while important persons are whizzing past, you could pop into the store and shop for those needful things with price tags that look like the date has been added in. Models Adam Bedi, Vijay Balhara, Acquin Pais, Bhanujeet Singh Sudan and Anshai Lal showcased two lines for Spring/Summer 2006 — Black and Orange. The clothes looked like they had stepped off the screen of Brian De Palma's magnificent car wreck of a movie, Scarface. Looked like the kind of stuff Tony Montana would have worn as he got into action with that electric saw. The themes were appropriately called Miami Chic, with its laidback chic tone in black and white and Havana Heat with fitted trousers in linen and cotton silk knitwear in distinct colour combinations like olive green and yellow and rust brown with orange. The trench coat, the supposed the star of the show, was a bit much. The Orange line was fun. Aimed for a younger demographic, it featured jeans, shirts, cutaways, distressed fabrics in vintage styles. The sequences were suitably evocative — Dune reminiscent of North African deserts, Rock the Casbah, suggestive of a rockstar, and Handcrafted for the purists. While accessories such as shoes and belts were showcased, it was strange that eyewear that would have looked so hip in the scorching sun was mysteriously absent.

All in all it was a strange show but not strange enough to be fun in a wickedly subversive way.

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