Akela day 5 collections:Decrease further

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Shruti

@shruti

Alumni

+ 9

Posted: 18 years ago

Launch barometer reports the performance of new launches over their first six episodes. Cumulative reach for a given episode indicates the percentage of people who have seen the program at least once till that episode.

Target Group: 4 years+ , Individuals, C&S homes

New Launches	Date of 1st Episode	Days of Telecast	Viewership Metrics	Episode
1	2	3	4	5	6

FIR (SAB)	27 Jul.'06	Thu	R%	0.4
Cum reach %	1.1
Ishq Ki Ghanti (SAB)	26 Jul.'06	Wed	R%	0.2	0.1
Cum reach %	0.5	1.0
Yes Boss (SAB)	25 Jul.'06	Tue	R%	0.2	0.2
Cum reach %	0.8	1.5
Ji Behenji (SAB)	24 Jul.'06	Mon	R%	0.3	0.4
Cum reach %	0.8	1.5
Naya Office Office (Star One)	21 Jul.'06	Fri	R%	0.3	0.5
Cum reach %	1.0	2.7
The Great Indian Laughter Champions 2 (Star One)	14 Jul.'06	Fri	R%	2.1	1.6	1.9
Cum reach %	5.0	8.0	10.8
Cartoon Network Ki Duniya (DD1 National)	08 Jul.'06	Sat	R%	0.1	0.1	0.1	0.2
Cum reach %	0.4	1.1	1.6	2.3
Akela (Sony)	04 Jul.'06	Tue	R%	0.8	0.8	0.6	0.8	0.6
Cum reach %	2.8	5.1	6.8	9.2	10.6

Target Group: C&S Homes, College Student, SEC ABC

New Launches	Date of 1st Episode	Days of Telecast	Viewership Metrics	Episode
1	2	3	4	5	6

FIR (SAB)	27 Jul.'06	Thu	R%	0.4
Cum reach %	1.0
Ishq Ki Ghanti (SAB)	26 Jul.'06	Wed	R%	0.1	0.1
Cum reach %	0.6	1.4
Yes Boss (SAB)	25 Jul.'06	Tue	R%	0.3	0.2
Cum reach %	1.4	1.8
Ji Behenji (SAB)	24 Jul.'06	Mon	R%	0.2	0.7
Cum reach %	1.0	3.1
Naya Office Office (Star One)	21 Jul.'06	Fri	R%	0.7	0.8
Cum reach %	1.7	3.3
The Great Indian Laughter Champions 2 (Star One)	14 Jul.'06	Fri	R%	3.0	2.6	2.2
Cum reach %	7.5	11.9	14.8
Cartoon Network Ki Duniya (DD1 National)	08 Jul.'06	Sat	R%	0.1	0.1	0.2	0.1
Cum reach %	0.7	0.9	1.6	1.9
Akela (Sony)	04 Jul.'06	Tue	R%	1.4	1.1	0.5	0.5	1.0
Cum reach %	4.2	7.1	9.0	10.9	13.9

Target Group: C&S Homes, CWE, SEC ABC

New Launches	Date of 1st Episode	Days of Telecast	Viewership Metrics	Episode
1	2	3	4	5	6

FIR (SAB)	27 Jul.'06	Thu	R%	0.4
Cum reach %	1.3
Ishq Ki Ghanti (SAB)	26 Jul.'06	Wed	R%	0.2	0.2
Cum reach %	0.7	1.5
Yes Boss (SAB)	25 Jul.'06	Tue	R%	0.3	0.3
Cum reach %	1.4	2.3
Ji Behenji (SAB)	24 Jul.'06	Mon	R%	0.5	0.5
Cum reach %	1.3	2.0
Naya Office Office (Star One)	21 Jul.'06	Fri	R%	0.5	0.7
Cum reach %	1.6	3.4
The Great Indian Laughter Champions 2 (Star One)	14 Jul.'06	Fri	R%	2.2	2.0	2.3
Cum reach %	5.4	8.5	11.7
Cartoon Network Ki Duniya (DD1 National)	08 Jul.'06	Sat	R%	0.1	0.2	0.1	0.2
Cum reach %	0.3	1.5	1.9	2.7
Akela (Sony)	04 Jul.'06	Tue	R%	1.0	0.6	0.6	0.6	0.5
Cum reach %	3.3	5.5	7.6	9.2	10.7

Target Group: C&S Homes, HW, SEC ABC with Children in HH

New Launches	Date of 1st Episode	Days of Telecast	Viewership Metrics	Episode
1	2	3	4	5	6

FIR (SAB)	27 Jul.'06	Thu	R%	0.4
Cum reach %	1.3
Ishq Ki Ghanti (SAB)	26 Jul.'06	Wed	R%	0.1	0.0
Cum reach %	0.5	0.7
Yes Boss (SAB)	25 Jul.'06	Tue	R%	0.2	0.2
Cum reach %	0.8	1.6
Ji Behenji (SAB)	24 Jul.'06	Mon	R%	0.2	0.3
Cum reach %	0.6	1.2
Naya Office Office (Star One)	21 Jul.'06	Fri	R%	0.4	0.6
Cum reach %	0.9	2.7
The Great Indian Laughter Champions 2 (Star One)	14 Jul.'06	Fri	R%	2.4	1.3	2.3
Cum reach %	6.2	8.4	10.9
Cartoon Network Ki Duniya (DD1 National)	08 Jul.'06	Sat	R%	0.4	0.3	0.0	0.1
Cum reach %	0.7	2.3	2.6	3.5
Akela (Sony)	04 Jul.'06	Tue	R%	0.7	0.9	0.7	1.0	0.6
Cum reach %	2.9	5.8	8.0	9.9	11.2

Target Group: C&S Homes, HW, SEC ABC

New Launches	Date of 1st Episode	Days of Telecast	Viewership Metrics	Episode
1	2	3	4	5	6

FIR (SAB)	27 Jul.'06	Thu	R%	0.5
Cum reach %	1.5
Ishq Ki Ghanti (SAB)	26 Jul.'06	Wed	R%	0.1	0.2
Cum reach %	0.5	1.0
Yes Boss (SAB)	25 Jul.'06	Tue	R%	0.5	0.3
Cum reach %	1.8	3.1
Ji Behenji (SAB)	24 Jul.'06	Mon	R%	0.5	0.9
Cum reach %	2.3	3.0
Naya Office Office (Star One)	21 Jul.'06	Fri	R%	0.4	0.6
Cum reach %	1.3	2.9
The Great Indian Laughter Champions 2 (Star One)	14 Jul.'06	Fri	R%	2.7	1.9	2.5
Cum reach %	6.5	9.3	11.8
Cartoon Network Ki Duniya (DD1 National)	08 Jul.'06	Sat	R%	0.2	0.3	0.1	0.1
Cum reach %	0.6	1.7	2.0	2.7
Akela (Sony)	04 Jul.'06	Tue	R%	1.3	0.9	0.8	0.7	0.5
Cum reach %	4.5	7.5	9.8	11.6	13.3