Rowdy Rathore Shows The Huge Importance Of Single

Rowdy Rathore Shows The Huge Importance Of Single Screens Yet Again

Wednesday 5th July 2012 11.30 IST

Boxofficeindia.Com Trade Network

Rowdy Rathore has again shown the importance of single screen business which are neglected as the general perception is that business today is all about multiplexes which is false and only true for smaller budget films and for big city films which hardly get a single screen release. There are always reports that 70% or 80% of the revenue today is from multiplexes but it seems actual numbers are not added up correctly.

The huge importance of single screens has been proved by practically every blockbuster hit since multiplexes came to India 12-13 years back and Rowdy Rathore is no different.

Rowdy Rathore will give a distributor share of around 31 crore from multiplexes while single screens will be around 41 crore which is a 57-43 ratio in favour of single screens. With Rowdy Rathore the nett business will almost be in the 50-50 ratio let alone the revenue.

This has been the case with practically every blockbuster film over the last decade where single screens give same revenue or more. It can be said its due to action films but even with a film like Rab Ne Bana Di Jodi it was 21 crore revenue each from multiplexes and single screens.

In the last couple of years the conversion of single screens to perform with digital prints has probably outpaced the multiplex growth which was at a peak in the 2006-2009 period.

It is pretty weird that it is always reported that its all about multiplexes today when the films that actually make good money have a larger chunk of the all India theatrical revenue coming from single screens.