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Ashwin Maharaj

@ShaunSA

Rocker

Posted: 13 years ago

In the GRP's... I have no clue what GRP's stands for. Perhaps someone could enlighten me.

Anyways it is up from last week's 251 to this week 265. Second up is Colors at 233.

Well done SP! I bet a few people didn't see that one coming! 😃

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Frequent Posters

-Eris-

@-Eris-

Stunner

+ 4

Posted: 13 years ago

Yeah i noticed that. I also noticed rashmi s other show on colours also has 3 trp . Probably her marriage blessings worked ???

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Ashwin Maharaj

@ShaunSA

Rocker

Posted: 13 years ago

Originally posted by: vibz88
Yeah i noticed that. I also noticed rashmi s other show on colours also has 3 trp . Probably her marriage blessings worked ???

Or perhaps when so many people pray for you to fail... the opposite happens? 😕

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Sandy

@sandyuk

Dazzler

Posted: 13 years ago

That because some if the other shows on Star such as EHMMBH, and IPKKND have really good tracks going on right now. Their TRPs have risen.

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Madhura

@Madhura2105

Rocker

+ 2

Posted: 13 years ago

Originally posted by: sandyuk
That because some if the other shows on Star such as EHMMBH, and IPKKND have really good tracks going on right now. Their TRPs have risen.

so is DABH ...

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-Eris-

@-Eris-

Stunner

+ 4

Posted: 13 years ago

Originally posted by: ShaunSA

Or perhaps when so many people pray for you to fail... the opposite happens?😕

hmmm probably she did lot of pujas during her marriage. 😕

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-Eris-

@-Eris-

Stunner

+ 4

Posted: 13 years ago

Originally posted by: sandyuk
That because some if the other shows on Star such as EHMMBH, and IPKKND have really good tracks going on right now. Their TRPs have risen.

👍🏼. Ipk went up .2 and it has a pretty awesome track right now so does ehm.

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Christine

@westindian

Rocker

+ 4

Posted: 13 years ago

Originally posted by: sandyuk
That because some if the other shows on Star such as EHMMBH, and IPKKND have really good tracks going on right now. Their TRPs have risen.

I agree with Sandy, EHMMBH has a really interesting track & my favorite show IPKKND had an awesome track yesterday *sigh* I'm still in ArHi heaven☺️. With Barun back in IPKKND & VirMan's love track/cancer track in EHMMBH Star Plus will continue to rule the ratings board for a while.

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Munni

@munnihyderabad

Trailblazer

+ 6

Posted: 13 years ago

Awww i love STAR PLUS and Uday Shankar...👏⭐️
👏
great going guys 👏 you rock 🥳

ok this is from internet ... 😛 regarding GRP...

In a broadcast media Gross Rating Points (GRP's) are used in media buying and media effectivess analysis. They represent the Reach or audience share of your spots or placements (a function of what stations you buy and when the ads run) times the Frequency or number of spots (advertisements) run. Each GRP represents 1%.

Over a period of time and with multiple impressions, the GRP can be 200, 500 or more. For example a GRP of 100 could mean that you bought a hundred spots with a 1% reach or that you bought 2 spots with a 50% reach.

Targeted Rating Points are a refinement of GRP's to express the reach time frequency of only your most likely prospects. For example, if you buy 150 GRP's for a television spot, but you know that only half of that audience is actually your market, then you would state your TRP as 75 to calculate your net effective buy.

As for modeling, you will probably want to use the net effective buy figure or TRP, particularly if you are including costs to calculate return and sales.