How was Bodyguard's WOM/audience feedback in India

How was Bodyguard's WOM/audience feedback actually like in India? I know it's the biggest Hit of 2011, but was a lot of it due to the holidays? I'm asking because the website Box office india says that the film had universal appreciation, but a few other places said the film had mixed feedback etc. So what was it actually?

Ormax Media study ranks Singham top favourite in 2011

Indiantelevision.com Team
(24 January 2012 7:33 pm)

MUMBAI: The Rohit Shetty directed Singham is the top favourite film of Bollywood audiences in 2011 while the Zoya Akhtar film Zindagi Na Milegi Dobara and the Imtiaz Ali directed Rockstar take the next two positions respectively, according to a recent study.

The next three positions are occupied by Salman Khan's Ready and Bodyguard just a notch ahead of Shah Rukh Khan's Don 2, according to Ormax Media's consumer-based yearend report titled 'Front Page 2011'.

The latter half of the chart consists of more experimental films that lacked a big star. In particular, No One Killed Jessica performs creditably at No. 7. It is the only film in this list that had an opening weekend of less than Rs 150 million and yet found appreciation on the strength of its content.

Best WOM since Dec 2009: 3 Idiots 90, PST 79, Singham 75, ZNMD 67, Agneepath 67, Dabangg 66, Raajneeti 66, OUATIM 64, Golmaal3 64, Udaan 63

Note: Data is still being collected on PST and LPNY. The scores may change as more data comes in over the next week. #WOM #Cinematix

Best WOM scores of 2012: Paan Singh Tomar 79%, Ageenpath 67%, London Paris New York 56%, TNLHG 50% #Cinematix

Best WOM so far in 2012 coming up. WOM score = % viewers who said they will definitely recommend the film to a friend. #Cinematix

WOM = Word of Mouth. WOM is not about the scale/ opening of the film, it is about the response of those who watch it.

Quick poll: Which films have the best WOM so far in 2012? Results of our WOM survey data will be posted later today.

what exactly do they mean by universal appreciation...

WOM (Word of Mouth) update: In the entire year of 2011n only four films crossed a WOM rating of 60. (contd)

(contd) We are only in April 2012 and five films have already crossed WOM of 60!

WOM = % theatre viewers who said they will strongly recommend their friends to watch the film in a theatre.

60+ WOM in 2012: Kahaani 75, Paan Singh Tomar 71, Agneepath 67, Vicky Donor 67, Housefull2 64.

So basically Bodyguard was one of the top 5 films in terms of WOM.

I HATED the movie with passion. I kept waiting for something to happen until i realized the movie was more than halfway through with nothing happening. The action was laugh worthy, especially the last part. Bad bad bad, disaster of a movie.

Originally posted by: -ksh-

Ormax Media study ranks Singham top favourite in 2011

Indiantelevision.com Team
(24 January 2012 7:33 pm)

MUMBAI: The Rohit Shetty directed Singham is the top favourite film of Bollywood audiences in 2011 while the Zoya Akhtar film Zindagi Na Milegi Dobara and the Imtiaz Ali directed Rockstar take the next two positions respectively, according to a recent study.

The next three positions are occupied by Salman Khan's Ready and Bodyguard just a notch ahead of Shah Rukh Khan's Don 2, according to Ormax Media's consumer-based yearend report titled 'Front Page 2011'.

The latter half of the chart consists of more experimental films that lacked a big star. In particular, No One Killed Jessica performs creditably at No. 7. It is the only film in this list that had an opening weekend of less than Rs 150 million and yet found appreciation on the strength of its content.

Commenting on the results, Ormax Media CEO Shailesh Kapoor said, "There are various award shows that give away Best Film awards. However, this ranking is based on structured consumer data from more than 32,000 cinegoers across India. There can't be a bigger award than this!"

The ranking of the top ten favourite Bollywood films of 2011 was derived on the basis the 'Word of Mouth' (WOM) score of the film, using data collected through consumer research throughout the year. The WOM score represents the percentage of audiences who liked the film enough to recommend it strongly to their friends.

While box office business is heavily influenced by the opening weekend of a film, the WOM score reflects the audience feedback on the content alone, irrespective of the marketing or the distribution of the film.

While looking at the Blockbusters list, I always used to feel Raja Hindustani was the worst. That was until BODYGUARD.

No offence but this has to be one of the worst films I've ever seen in my life. I was so disappointed.