MUMBAI: Star India's strategy of having a strong second
general entertainment channel, supporting its flagship Star
Plus, has finally started working.
Life
OK, the four-week-old channel from the stable, has swiftly
jumped to 100 GRPs (gross rating points), consolidating its
position further. For the channel, the 10 pm show Saubhayawati
Bhav, produced by UTV Television, is leading the lineup with
an average 2.4 TVR. As
per TAM data for week ended 7 January (C&S, 4+, HSM),
the top four GECs have, however, seen a dip in the ratings.
Interestingly, after a long time, Star Plus has come below
300 GRPs.
Though
it is holding on to its leading position, Star Plus lost 24
GRPs and registered 287 GRPs in the week (311 GRPs in the
last week).
Sony
Entertainment Television (Set) has maintained its second position
and closed the week with 226 GRPs (last week 236). Colors
saw a 5-GRP loss to end the week with 208 GRPs. The new fiction
show, Na Bole Tum Na Maine Kuchh Kaha, opened with 2.2 TVR.
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Zee
TV, remained at No. 4 with 180 GRPs, compared to 184 GRPs
in the previous week.
Sab,
meanwhile, added six GRPs to end the week with 130 GRPs.
However,
Imagine TV has touched its lowest ratings, ending the week
six points lower with 58 GRPs.
Sahara
One was at the end of the ladder with 38 GRPs, compared to
42 GRPs in the previous week. |
The
9.40 pm show Mai Laxmi Tere Angan Ki, made by BBC Worldwide
Productions, is averaging 1.4 TVR. |
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