TAM/TRP: October 9-15, 2011

Zee TV'S Zingers
Serial No.	Rank	Date	Day	Start Time	Programme			TVR
1	15	14/10/2011	Fri	21:00	PAVITRA RISHTA			2.32
2	16	14/10/2011	Fri	20:31	YAHAN MEIN GHAR GHAR KHELI			2.25
3	25	14/10/2011	Fri	21:31	RAM MILAYI JODI			1.75
4	28	14/10/2011	Fri	19:30	CHHOTI BAHU			1.66
5	33	14/10/2011	Fri	22:00	MRS KAUSHIK KI PAANCH BAHUEIN			1.47
6	39	14/10/2011	Fri	20:00	SHOBHA SOMNATH KI			1.23
7	55	15/10/2011	Sat	20:30	MARUTI SUZUKI ALTO-STAR YA ROC			0.93
8	62	14/10/2011	Fri	19:00	EK NAYI CHOTI SI ZINDAGI			0.87
9	73	09/10/2011	Sun	20:27	STAR YA ROCKSTAR			0.81
Target Group : CS 4 + Yrs ; For the week from 09/10/2011 to 15/10/2011 Source: TAM peoplemeter system

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The data and information presented here is provided by Tam Peoplemeter Service. In case of any dispute over data
given herein Indian Television Dot Com Pvt Ltd shall not be held liable.



And

Week 42- 09 Oct 2011 To 16 Oct 2011 Avg :- 0.65

http://www.televisiontrp.com/show/zee-tv-show/bhaagowali.html

Seriously the separation track is dragging the show down...CVs need to change the track!

Not surprised 😕.. but little better than last week. I also think that since it is shifted to new time slot there hasn't been enough promotion. They just promote it using the banner at the bottom of screen but that's it. I hope Diwali celebration will promote this show a little. 

Thxs Rani Di for posting ...at least there is a little increase in the TRPs and hope with this Diwali celebration BBAT will get promoted properly

Thank you for posting this Rani.  On a positive note, at least it's better than last week.  Lets hope this Diwali brings the TRPs up for BBAT.  Keeping my fingers crossed...

A strong contender for number one position three years ago, Zee TV has lately been losing audience like never before. In the last six months, Zee has lost as much as six per cent channel share and its current 11.4 per cent audience share is its lowest in the last five years. The free fall in ratings of its prime time fiction and non-fiction shows has dragged the channel to a lowly number four. Zee's most successful show Pavitra Rishta has also hit rock bottom and its latest reality singing competition for celebrities Star Ya Rockstar opened with 0.6 TVR.

"Zee plays safe and doesn't experiment much. It hasn't had a single new hit show in the last one year. Meanwhile, other channels are taking risks with new formats," says a senior ex-Zee programmer. Group accounts director Anil Kumar of media buying agency Starcom Mediavest attributes Zee's fall to viewer fatigue and lacklustre programming. "Zee hasn't invested in new programming in the non-fiction genre, resulting in migration of viewers to other GECs," he says.

According to senior creative and technical TV analyst Sanjay Upadhyay, Zee has drifted down because of an identity crisis. "Zee started looking at others' success for inspiration and ended up doing shows which looked stale and had a hangover of certain successes elsewhere. Even in the middle of this identity crisis when Zee returned to its DNA with shows like Aap Ki Antara, 12/24 Karol Bagh, Agle Janam... and Pavitra Rishta, it regained its lost glory for a while but couldn't sustain the trend." Apparently, the channel is in corrective mode and the buzz is that Zee will axe most of its low rated shows over the next three months. Two new shows, Hitler Didi and Afsar Bitiya along with a few more are in the pipeline.

doesnt sound good

@Rani & Sahil - Thanks for sharing..

What an article to wake up to
Edited by dhruvie05 - 12 years ago

more bad news..

first how can bhagonwali compete against BALH..and with female lead missing for 2 months??

TRPs are down since new timeslot..and current separation tracks not helping..😡

pls wake up cvs...drastic action needed..