TOI- Soap's filmi Twist

When Rubina Kaul, a self-admitted TV addict, got to know about "Bade Achhe Lagte Hain", she expected the show to be set against the backdrop of Indian struggle and revolve around the issue of child marriage, similar to what the 1976 romantic comedy "Balika Badhu" showed. But when she saw its first promo on TV, she realized that the serial had something different to offer.

"If a show is titled "Bade Achhe Lagte Hain", won't you think of the popular Bollywood track and expect some resemblance with the movie? The show is a must watch for its storyline, but I believe the title is misleading," rues Rubina. There are many viewers like Rubina who misinterpret the show's story before its audio-visual clip is shown. So if you are wondering " Kuch Toh Log Kahenge", "Diya Aur Baati Hum", "Neem Neem Shahad Shahad", "Tere Mere Sapne" are based on Bollywood blockbusters, you're mistaken. These names suggest nothing but a trend wherein lifting Bollywood songs is termed as drawing inspiration.

But Ravindra Gautam, director, "Bade Achhe Lagte Hain" doesn't agree; he justifies the title on the ground that the show revolves around the love story of two individuals, who face problems in adjusting to changed circumstances but eventually fall for each other, that too post their wedding. "The show's title may or may not always give an insight into the story to the viewers. But in the case of "Bade Achhe Lagte Hain", the name fits the story and the characters. The title track is played as the background score to convince viewers about their love story."

A source from the industry, on the condition of anonymity, reasons, "The number of shows that have been axed in the last one month is enough to explain how daily soaps are treated. TV shows are pulled off air if they can't generate huge revenues to the broadcaster. In TV industry, you can't take the risk of telecasting a show that can't get TRPs. Since, procuring rights to popular Hindi songs is not difficult, directors use the track to sustain the viewers' interest. And zeroing in on the names inspired from Bollywood songs becomes an expected choice. Don't advertisers trick people into buying wrong products? So what's the harm if TV shows have misleading names? Paisa toh aa raha hain na."

Director and producer Rajan Shahi, who has "Kuch Toh Log Kahenge" and "Yeh Rishta Kya Kehlata Hai" to his credit, both names inspired from Bollywood songs unconsciously though, says the selection of the title is a collective decision which the broadcaster, producer and the showmaker take. "The marketing strategy of the show is dependent on its name. The show has to be marketed well before it goes on air. Hence, the name should be catchy, musical and easy to connect. "Kuch Toh Log Kahenge" has nothing to do with "Amar Prem" but the title was finalized because of the recall value of the song. However, it has been a conscious decision to not cash in on the song. Thus, we will refrain from playing the track in the show."
A catchy name may definitely help to win viewers over, but is getting the right name enough to grab higher TRPs, especially when viewers are flooded by options from GECs?

http://timesofindia.indiatimes.com/entertainment/tv/Soaps-filmi-twist/articleshow/10339587.cms