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Riding high on the success of its premium hatchback car Ritz, Maruti Suzuki is all set to invade the TV sets by bringing an all new reality show Ritz - Jeele ye pal. The reality show goes on air from Sept 10, 2011.
Talking about the uniqueness of Ritz - JLYP, Mr. Shashank Srivastava, Chief General Manager Marketing, Maruti Suzuki India says, "The Ritz has a special place in Maruti Suzuki portfolio. Pegged for young couples, with a stylish and contemporary design and proven engine performance, the Ritz has gradually strengthened its position with the young Indian buyers and their families. We are confident this programme will help us engage with the young couples even better. Ritz Jeele Ye Pal is a perfect platform where a family can sit together and enjoy the goodness of Ritz while being engaged with the adventure and action."
Ritz Jeele Ye Pal show will see teams of 6 celebrities and their mates embark on a fun filled and exciting journey with their constant companion - Ritz.
Ritz Jeele Ye Pal has been specially designed in association with LIN TV, a division of Lintas Media Group to connect and engage with its customers.
Speaking on the occasion, Lynn De Souza, Chairman and CEO, Lintas Media Group, says "We have long believed in the power of the brand, content and media confluence - earlier as sponsorships and now taking new form and substance .The Ritz Jeele Ye Pal program is a great example of this synergy - where the content has been customized to amplify the promise of the brand as well as entertain and engage the audience."
Kaacon Sethi, President, Limelight, the content division of LMG and the project head on RJLYP added, "Our ability to provide 'format to fans' - an end to end solutions capability ensures we work with the brand at every step of the process and multiply the value provided."
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