HIGH FIVE: (Clockwise) Siddharth Haldipur, Sherrin Cherokee, Karan Oberoi, Sudanshu Pandey and Chin2 Bhonsle
"Ever wondered why we did not tap such a potential in the country, when the boy bands are a sell-out phenomena world wide! The Back Street Boys are 12 year old and still going strong. The concept has always worked," says Karan, one of the driving spirits behind the band, which was in fact the coming together of artistes pursuing solo music careers. Karan Oberoi has several jingles and soaps such as Milan to his credit. Sudanshu was acting on the Colonial Cousin video, when he was discovered by Hari Haran, in fact, caught humming reasonably good. And they have diverse musical influences as well. Karan grew up on ghazals and semi-classicals, "We don't target a niche audience, but one that cuts across demographic divisions. We consciously make an effort to do so. Our music is primarily melody. It is close to simplicity and it always works. We have sold 4,00,000 copies till date and the number is encouraging," says Karan, about their debut album Kabhi yeh kabhi woh featuring the popular number Meri neend. With uncanny similarities with the Beatles and the way the band is taking off looks almost surrealistic," says Manu Kumaaran. As for the band, which seems serious about their music and themselves, "We are here for the love of music and incomplete without any of the five members," says the group, waiting to rob some more sleep from the teen audience, this time