STARPLUS loses 22 grps but still at top

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Rekha

@rekha02

Rocker

+ 5

Posted: 14 years ago

All steady in the GEC stakes

By Campaign India Team on Feb 2, 2011 (4 hours ago)
filed under Media, India

No changes in pecking order

STAR Plus remained on top despite slipping by 22 GRPs to deliver 338 GRPs (TAM, HSM, CS4+).

Colors delivered 239 GRPs while Zee delivered 226 GRPs.

Sony was at 178 GRPs, Sab at 138 GRPs and Imagine at 80 GRPs.

last week - Starplus was at 360 grps (not 390 looks like printed wrongly).

Colors at 243 grps

Edited by rekha03 - 14 years ago

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Rekha

@rekha02

Rocker

+ 5

Posted: 14 years ago

Star Plus, Colors & Zee TV Show No GroW*H In 5^th Week

According to the TAM data released for week 5, Sony shows slight improvement.

Rajat Arora | Delhi | February 2, 2011

Leading Hindi general entertainment channels have not been able to gain much in the fifth week of TAM 2011. According to the TAM data released for week 5, the No.1 Hindi general entertainment channel Star Plus has lost maximum 22 GRPs to settle down at 338 as compared to 360 GRPs in last week. The channel had launched 3 weekend shows on 29^th January.

The second most watched Hindi GEC Colors has garnered 239 GRPs this week (last week 243).

Holding the 3^rd spot firmly, Zee TV has also shown some decline in the 5^th week of TAM 2011 and garnered 226 GRPs as compared to 235 in the 4^th week.

On the other hand, the celebrity dance reality show Jhalak Dikkhla Ja seems to be working well for Sony Entertainment Television. Sony has been able to hold its viewers this week and has garnered 178 GRPs on the TAM people meter (last week 173).

At No.5, SAB TV has recorded 138 GRPs (last week 137) followed by Imagine 80 (last week 86), Star One 36 (last week 41) and Sahara One 36 (last week 30).

Rajat.Arora@BestMediaInfo.com

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apus fan

@sami01

Sparkler

+ 5

Posted: 14 years ago

thanks rekha .. i love wednesdays.....these days as they bring amazing news

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Rekha

@rekha02

Rocker

+ 5

Posted: 14 years ago

Sammy , I love thursdays more as they bring Tam data.

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apus fan

@sami01

Sparkler

+ 5

Posted: 14 years ago

yes thursdays r even more amazing lol.... i want good TAM reading sthis time ..mane 0.6 for gulal 1.6 for ccmb and 2 for yeh rishta ..
all fo rbeing unfair to apu i curse star plus and soemtimes DT too

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Shanti

@shanti05

Stunner

+ 3

Posted: 14 years ago

All they are struggling to show quality shows
all the shows are a using up the energy of the idiot box 😆

Now when Zor ka jatka comes the others will crash..

Surprising is Bidaaii was doing so well even with BB and KBC was airing..

Star says that Bidaaii had to end on a high note , so which other show will end on highnote None

and they wanted to show second chances in happiness but never gave them a chance to show it in completion, Really unfortunate..
Now shows are showing renweing wow s and then also new chances in love
why such fate for this show I still wonder

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bhondu2010

@bhondu2010

Voyager

Posted: 14 years ago

I think this week they will occur more losses.
The new show of SRK will be the high point
They lost their 9 pm slot
Now hey will loose more from other shows

I don't see any weekday show of theirs getting better infact the scale to downward journey has started !

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poo_s

@poo_s

Dazzler

Posted: 14 years ago

thanks for this weekly articles

now waiting for gullal's TAM

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isha

@anmol2

Navigator

Posted: 14 years ago

4 ME WITHOUT BIDAAI NO STAR PLUS

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Rekha

@rekha02

Rocker

+ 5

Posted: 14 years ago

#10

Indiantelevision.com's Media, Advertising, Marketing Watch

Star Plus' weekend gamble pays off in first display

Indiantelevision.com Team

(2 February 2011 10:10 pm)

MUMBAI: Star Plus' gamble to sprinkle weekend content with original shows as a counter to movie telecast on rival general entertainment channels seems to be paying off.

The first feedback for the newly tailored 7-10.30 pm weekend band is positive.

As per Tam data for the week ended 29 January, the 7 pm show Love You Zindagi opened with a 2.1 TVR. It had a time spent of 17.1 minutes. Meanwhile, Pyar Mein Twist managed a 1.4 TVR and an average time spent of 10.1 minutes.

The star attraction for the channel was Wife Bina Life, which opened with a whopping TVR of 3.6. Produced by BBC Worldwide, the show portrays the life of average middle class men taking up the challenge of becoming homemakers, while the women of the house go on a holiday.

The show had a cumulative reach of 16.5 million, while the average time spent was 19.9 minutes.

Starting 29 January, Star Plus has launched three new shows along with one special one-hour maha episode for weekends. The three shows include two fiction based shows - Love You Zindagi (7-8 pm) and Pyar Mein Twist (10-10.30 pm); one reality show Wife Bina Life (9-10 pm); and a maha episode of fiction show during 8-9 pm.

On the whole, Star Plus saw a 22 GRP (gross rating points) decline in the week over the prior seven-day period. Its weekday primetime declined by three GRP points and weekend movies by 18 GRPs.

Meanwhile, weekend primetime original programming added 31 GRPs to Star Plus' kitty along with other parts on weekdays and weekends (6 and 4 GRPs respectively).

The channel held its first position with 338 GRPs (from 360 GRPs in last week).

Meanwhile, Colors, Zee TV and Sony Entertainment Television maintained their respective positions without any major gain or loss.

A look at other channels - Colors with 239 GRPs (243 GRPs previous week); Zee TV with 226 GRPs (235 GRPs); Set with 178 GRPs (173 GRPs); Sab with 138 GRPs (137 GRPs); Imagine TV with 80 GRPs (86 GRPs); Star One with 36 GRPs (41 GRPs); and Sahara One with 30 GRPs (30 GRPs), according to Tam data.