Posted:
In terms of publicity, what you say is correct. Aside from that, when such actors enter regional markets, they have the potential of attracting audiences who may not otherwise follow such movies. E.g. in this case, while Sneha past Marathi serials may not have been a big hit, Maharashtra based movie goers who don't normally watch Marathi movies but are fans of Jyoti will probably go to watch this one. Similarly, a Bong movie starring Sarwar might be a lot more attractive than the run of the mill starring buDDhas like Prasenjit, Soumitra Chatterjee, et al.
