Fairness has been associated with beauty with people for donkey's years.You've seen these matrimonial sections of news papers. Families always wanting "fair and goodlooking" brides/grooms. Take the oppression of the black people in general.The general logic in both these cases is "fair is better than dark".
That is one of the reasons, but it's a broad reason.
Let me get deeper into this.
It's like a vicious tennis rally. The Ad companies base their ads on the reason mentioned above and the mindsets of people are further influenced. It's like fuelling a machine that produces the ingredients which are used to produce the exact same fuel, and so on.
" Have been living in the U.S for several yrs now and haven't seen any ads touting fairness creams for African Americans..who always say Black is Beautiful!! and I heartily agree!!
"
Well, african americans are dark, so the creams can't really make them fair. In India the creams are mainly for Indians whose skin have the potential to become fair. Or perhaps the american's are more evolved and less primitive in this regard that they don't feel that fair is beautiful.
I think its high time such ads got banned from the media for spreading the wrong kind message..its highly discriminatory and demeaning!!
The creams focus on removing those impurities or obstacles which prevent the person from attaining the maximum levele of fairness he or she can obtain. That's why people should buy them. It's not a "skin color converter".
The ads show people who "can become" fairer. It's more focussed on proving that "dull" skin is inferior to skin with total clarity. Like I said before, it doesn't turn black stallion into kalki's white horse.
I feel that people in general , are foolish and misinterpret the ads.
Nice topic. I remember watching we the people and they had this exact same article.
Anupamaa
