A new wave on Indian Television!

It's never happened before in the history of Indian television that a serial doing well and garnering high television rating points (TRPs) is going off air.

But Star Plus is set to bring in a new wave, as it draws the curtains on Sapna Babul Ka Bidaai and ushers in a new show Gulaal, to start on November 15th. Bidaai has had a great run past three years, being the number one show on the TRP charts a very long time, and the decision to wrap it up was a tough one, admits CEO of Star India, Uday Shankar.

But there's a positive thought behind it. "We want to leave fond memories in our viewers' minds. They watched this show because they were emotionally connected with it, not out of sheer habit and that's remarkable."

Shakar adds, "We at Star believe that a show doing well should not be the reason for it continuing. If we feel we don't have an interesting dimension to carry on then we should have a dignified exit. People should be wondering why, rather than why not," says Shankar, who promises a grand bidaai for this show with a two-hour special maha-episode tonight from 7 to 9 pm.

"It's truly an iconic show and deserves a dignified farewell," he adds. Producer-director Rajan Shahi is upbeat too. "Bidaai has not only given a strong foundation, recognition and a fresh lease to everyone associated with it, be it the producer, actors, technicians and channel, it has truly become a landmark, a trademark and a benchmark in every sense. The channel and I unanimously agreed that whenever the show ends, it should on a high and it does so being among the top five shows today. Our entire team is happy and proud to end as winners."