The channel has launched Jyoti foundation with an aim to provide financial aid and scholarships to young women. Says Nikhil Madhok, VP, marketing and Communication, Imagine, "Women's education is the first step towards women empowerment. In a lot of families in India, economic difficulties lead to women being forced to discontinue their education. With the Jyoti Foundation, it is our endeavour to provide economic aid to such women who will be able to educate themselves and fulfill their dreams with a little help from Imagine." The foundation will offer a scholarship of 1 Lakh each, to young women across india for whom economic hardship are coming in the way of pursuing higher education. All that one needs to do is write to Jyoti and tell her about their Shiksha Ka Sapna, their aspiration and the difficulties they are facing in fulfilling it.