Methinks Kesav-ji did everything he did just for Neelam's parents, rather than for himself. He wanted to help his friend, and decided to exploit his bahu's rich background to enrich them. (What a contrast to the Sharmas, who very reluctantly accept anything from the Trivedis).
As far as Neelam's parents go, their luck has been popped by Brij by his exposure of Neelam to CM. CM would have had nothing to lose by creating a scene @ the wedding that pointed out that Neelam already had a bf, and therefore the wedding was off - Pankaj wouldn't have been unhappy, and nor would the rest of the family. At any rate, neither can Neelam misbehave, nor can her parents be demanding, or else, CM simply throws Neelam out. Only risk - Kesav-ji kicking Minal out again.
Of course, for CM to be effective against Neelam, she'd have to admit to Pankaj that she was wrong about Jyoti, and accept her if Pankaj wanted it. That would have been a different twist, and I have my doubts on whether Jyoti would have accepted after the public humiliation that she and her family were put thru. But that's the only way I can see CM having check-mated Brij, but now it's too late for that.
So at this point, Brij has destroyed the chances of Bhairavi's booty being split 2 ways, and ensured it all for himself. Oh, and one more thing I forgot to add in my comments above - all this while, Bhairavi had been trying to force-feed Jyoti on her money, and failed, and now, Brij is on hand to take it from her. I really hope she runs out of money very quickly (Brij would have no qualms about demanding cash by the crores), so that she loses face to humiliate anybody any more. And I hope Uday or someone else notices the bank balances depleting, and then confront her on where all that money has gone. That will be a sight worth watching. 🤣