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Bidaai is a story of two sisters, Sadhna (beautiful) and Ragini (unattractive). Sadhna is the adopted child in the family. Life is pleasant for Sadhna as she is beautiful but society is a bit rude and harsh on Ragini, who faces a lot more challenges because she is not good-looking. Both the sisters love each other immensely and are good natured but societys approach towards them makes Sadhnas life difficult as her mother starts differentiating between them. Sadhna is treated like a step-daughter in the house and feels punished for her good looks but Ragini loves her unconditionally.All-in-all, the story is about these two sisters whose 'looks' determine their happiness. This unique story embarks the journey of two sisters and makes one question the belief - Are beautiful people happier than ugly Bettys?

'Bidaai' is a show of an orphan girl 'Sadhna' and her life's struggle with her biggest asset, that is her own 'beauty' which becomes her biggest curse.

Sadhna, an extremely fair and beautiful girl is in complete contrast with her cousin sister Ragini, who is dark and unattractive. However the two sisters share a great camaraderie of love and bonding despite the differences in their physical attributes. Brought up by her Mama(Prakash Chand) and Mami (Kaushalya) in the beautiful city of Agra, Sadhna a humble and simple person, is left upon the mercy of her relatives after an early death of her mother.

Her father (Kishan Chand) works in America with the only hope to someday fulfill his wife's dream of seeing their daughter's 'Bidaai'. But all this is far from simple, as Sadhna's mami has always hated her for her beauty and simplicity, which becomes the ground to emotional upheavals in the family.

Meddled with complexities, Sadhna's life is a portrayal of the Indian society's two-faced attitude towards a woman's beauty which on one hand is her greatest asset and on the other, her greatest curse.

With its strong cast line-up 'Bidaai' will witness coming together of the veterans actors ranging from -Alok Nath (mama), Vibha Chabbir (mami) and Mahesh Thakur (Father), while Parul Chauhan (Ragini) and Sarah Khan (playing the lead character of Sadhna) are the fresh young faces on the show.