Rang De Basanti faces threat from H'wood

The highly anticipated Aamir Khan film Rang De Basanti, slated for release on Republic Day, has competition from a Hollywood film, releasing on the same day.

The Chronicles of Narnia, The Lion, The Witch, and The Wardrobe, the Hollywood blockbuster based on the classic book by C S Lewis.

Narnia has raked in a staggering $614 million (Rs 2,700 crore) across the world since its release on December 9 last year.

Money matters

Divya Pathak, marketing executive, Sony Pictures, which is promoting the Hollywood movie, said, "We have already spent Rs 1.75 crore on promotion work, and there is more to come. We have good relations with the multiplexes and a tie-up with Star, which will help the film's promotion."

According to Bikramjit Roy of Sony Pictures, the tie-up with Star will help in the film's promotion immensely. The film's trailers will reach a massive audience with regular airings on all Star channels and Channel V.

Crossword will also pitch in by organising a reading from the C S Lewis book. It will also organise a quiz show on the film.

Rs 2,700 cr
The amount Chronicles of Narnia grossed worldwide since its December 9 release