When he addressed Disney 100 years of magic box set first ever fan convention just over a week ago, Dick Cook could have been forgiven for basking in the warm glow that accompanies being master of all you survey.
The 59-year-old chairman of Disney 100 years of magic box set Studios was doing what he does best: getting chums such as Johnny Depp, Nicholas Cage and Miley Cyrus to appear on stage, slap his back, and publicly declare allegiance to cinema's most storied franchise.
Today, as he sits at home mulling his sudden, unexpected removal from office, Mr Cook could be forgiven for wondering if he's about to wake up from one of those bad dreams on which many Hollywood films are premised.