Posted:
Prime time gets younger
SARAH SALVADORE, TNN 24 July 2009, 12:00am IST
They are young, cute and trendy. Apart from changing the look of Indian television, they have come as a much- needed breath of fresh air.
Miley Jab Hum Tum
Idealistic saas-bahu sagas are pass. The mantle has now passed on to the young and restless. A scan through the idiot box reinstates the fact that for the channel and producers, young is in.
If industry figures are anything to go by, the profile of viewers of Indian television has witnessed a considerable change. Today, the average age of the viewer is between 18 to 28 years, a huge change from the middle-aged TV buffs. With India emerging as a young nation, this has been recognised by channels and production houses who went on the offensive with an all new look and 'younger and fresher shows'.
If Sony launched new shows like Palampur Express and Bhaskar Bharati, Star One has Miley Jab Hum Tum, Love Ne Mila Di Jodi and Hum Dono Hai Alag Alag. Star TV too is not far behind with Mitwa Phool Kamal Ke, Saabki Laadli Bebo, Yeh Rishta Kya Kehlata Hai. Colors too have shows catering to the younger lot with Uttaran, Mere Ghar Aayee Ek Nanhi Pari and the latest, Mata Pitaah Ke Charno Mein Swarg. ZEE follows close behind with Pavitra Rishta and Agle Janam... "Today, the youth does not have to flip through music channels for their daily dose of entertainment. GECs have a lot to offer," says actor Amir Ali from Bhaskar Bharati. "Earlier it was the mother and father who were the main protagonists of shows. But now, most stories revolve around the kids in the family," says Parul Chauhan from Sapna Babul Ka... Bidaai.
Producer Anuj Saxena believes that shows for young audiences have a better chance of survival in the race of TRPs. "Young India is the driving force behind most things today ' be it jobs or voting. Their influence on Indian television was bound to happen," quips Anuj.
Actors too seem to be reaping the benefits of the booming trend of youth-centric shows. "I'm 27, and in my show I play my age," says actor Karan Mehra from Yeh Ristha Kya Kehlata Hai, adding, "Thankfully, the year of donning the whitener is over." But there are also those who believe that airing young and fresher shows is not enough. "After a good start, one has to be careful that the shows do not fall into the trap of turning into yet another saas-bahu serial," says actor Gaurav Dixit who plays Raka in Seeta Aur Geeta.
With the Kanjeevaram sari giving way to minis, and kitchen politics making way for college romances, young India has a lot to watch out for on the idiot box.
If industry figures are anything to go by, the profile of viewers of Indian television has witnessed a considerable change. Today, the average age of the viewer is between 18 to 28 years, a huge change from the middle-aged TV buffs. With India emerging as a young nation, this has been recognised by channels and production houses who went on the offensive with an all new look and 'younger and fresher shows'.
If Sony launched new shows like Palampur Express and Bhaskar Bharati, Star One has Miley Jab Hum Tum, Love Ne Mila Di Jodi and Hum Dono Hai Alag Alag. Star TV too is not far behind with Mitwa Phool Kamal Ke, Saabki Laadli Bebo, Yeh Rishta Kya Kehlata Hai. Colors too have shows catering to the younger lot with Uttaran, Mere Ghar Aayee Ek Nanhi Pari and the latest, Mata Pitaah Ke Charno Mein Swarg. ZEE follows close behind with Pavitra Rishta and Agle Janam... "Today, the youth does not have to flip through music channels for their daily dose of entertainment. GECs have a lot to offer," says actor Amir Ali from Bhaskar Bharati. "Earlier it was the mother and father who were the main protagonists of shows. But now, most stories revolve around the kids in the family," says Parul Chauhan from Sapna Babul Ka... Bidaai.
Producer Anuj Saxena believes that shows for young audiences have a better chance of survival in the race of TRPs. "Young India is the driving force behind most things today ' be it jobs or voting. Their influence on Indian television was bound to happen," quips Anuj.
Actors too seem to be reaping the benefits of the booming trend of youth-centric shows. "I'm 27, and in my show I play my age," says actor Karan Mehra from Yeh Ristha Kya Kehlata Hai, adding, "Thankfully, the year of donning the whitener is over." But there are also those who believe that airing young and fresher shows is not enough. "After a good start, one has to be careful that the shows do not fall into the trap of turning into yet another saas-bahu serial," says actor Gaurav Dixit who plays Raka in Seeta Aur Geeta.
With the Kanjeevaram sari giving way to minis, and kitchen politics making way for college romances, young India has a lot to watch out for on the idiot box.
i found it in the bidaai forum
Link:
http://timesofindia.indiatimes.com/ENTERTAINMENT/TV-/Prime-time-gets-younger/articleshow/4812165.cms
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