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BIGFlix, a part of Reliance ADA group, India's largest movie rental service and NDTV Imagine, come together to offer Ramayan, India's greatest epic on BIGFlix's broadband website www.broadband.bigflix.com. The episodes of Ramayan will now be available for viewers not only in India, but also to viewers across the globe for free viewing and / or for download as low as $ 1.49 per episode. Ramayan will be available on broadband for the first time exclusively to BIGFlix as a 24 x 7 channel on the site.

The website will also host episodic trailer/promos that will help the viewers to choose the episode they would like to watch or download.

Commenting on the occasion of the alliance with NDTV Imagine, Mr. Murtuza Kagalwala, Business Head, BIGFlix, said, 'Ramayan is one of the most profound and greatest epics today and will continue to be one of the channel drivers not only with the Indian audience but also with the NRIs across the globe. NDTV Imagine has a vast presence across and plans to have further aggressive plans for viewership across many more countries. With a strong loyal audience for Ramayan across the globe, we are confident that our association with NDTV Imagine with regards to this initiative will get us a wider audience worldwide. We will continue to add to our content aggressively with value added user interface services to provide the best of entertainment for all masses across all genres in the coming days.'

Mr. Gaurav Gandhi, EVP, Business Operations and Ancillary Revenues, NDTV Imagine said, 'We are very excited about this association with BIGFlix. At NDTV Imagine, our strategy is to create compelling content that can be distributed across multiple platforms and geographies. After the phenomenal success of Ramayan on NDTV Imagine, this association will help the show to reach out to a whole new base of audiences from across the world. Besides Ramayan we plan to launch other popular shows (such as Dharam Veer, Jassuben Jayantilaal Joshi Ki Joint Family and Main Teri Parchhain Hoon) on BIGFlix in the coming weeks'

Going forward, BIGFlix and NDTV Imagine also plan to introduce many exciting features on Ramayan that will interest their viewers. This association will go a long way in bringing complete entertainment to families with a click of a button.

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About NDTV IMAGINE

NDTV Imagine is the new entertainment initiative from NDTV Ltd. Spearheaded by Sameer Nair, the company has planned strategic forays into key businesses in the media and entertainment space. Ace director and producer, Karan Johar is a creative consultant and brand ambassadorof this initiative. This is further strengthened by the experience of Dr. Prannoy Roy and other seasoned professionals. The company launchedits Hindi General Entertainment channel, NDTV Imagine on January 21st, 2008, which promises to 'Entertain and Delight' audiences with a whole new world of Hindi entertainment. Catering to the needs of the entire spectrum of television viewers, the channeloffersa wide variety of fresh programming across genres ranging from light-hearted family soaps to period dramas and from music based shows to the most glamorous events of the industry. As part of its larger plans for this dynamic and exciting business, the company has also recently launched NDTV Lumi're, an initiative which will bring contemporary cutting edge world cinema to discerning Indian audiences.

About BIGFlix

BIGFlix, the home entertainment division of Reliance ADA group, is India's largest online and offline movie rental service, offering access to close to more than 1000 titles on its video-on-demand division, www.broadband.bigflix.com and has a commitment of another 1000 titles soon. BIGFlix offers the biggest range of premium quality Indian entertainment spanning across 12 languages in India. The portal offers the biggest, widest library of films, music and Indian entertainment content ranging that will be available through its broadband services at attractive prices by providing premium quality entertainment at par with international standard benchmarks. The website has tie-ups with other premium channels viz, Star TV, Zoom, Special TV series, NDTV, Raj TV and Care World TV TO showcase their programs for free viewing.

With the aim to reach out to Indians of all age groups the world over, as the one entertainment hub to provide cutting-edge, world class digital content from the world of movies, TV serials and music, www.bigflix.com will provide a legitimate access to biggest range of Indian entertainment spanning across languages and genres available for download to own, streaming at affordable price points and subscription offer as well. BIGFlix broadband has garnered over 2 million visitors per month where 90% of the audiences are NRIs and delivers over 50 million views per month.

BIGFlix has innovative, convenient and cost-effective entertainment making Indian cinema, television and music accessible to more than 25 million strong overseas Non Resident Indian (NRI), South Asian population and Indian cinema lovers the world over. The company offers the download to rent and subscription services in its portfolio of operations as well.

About Reliance ADA Group

Among India's top three private sector business houses, with a market capitalization of over Rs. 160,000 crore (US$ 40 billion), net worth to the tune of Rs 40,000 crore (US$ 10 billion), Turnover of about Rs. 30,000 crore (US 7.5 bn) and Net profit of Rs. 5,200 crore (US 1.3 bn).

The group has a customer base of over 50 million, the largest in India, and a shareholder base of over 8 million, among the largest in the world. Through its products and services, the Reliance - ADA Group touches the life of 1 in 10 Indians every single day. The business presence of the Group extends to over 6,000 towns and 300,000 villages in India, and 5 continents across the world. The interests of the Group range in Communications, Financial services & Insurance, Generation, Transmission and Distribution of power, Natural Resource & Energy, Media & Entertainment & Infrastructure Services.

About bigflix.com

To garner the opportunity galore in the digital entertainment space, Anil Dhirubhai Ambani Group, (ADA Group) has launched yet another ambitious venture ' bigflix.com ' offering the biggest, widest library of films, music and Indian entertainment content ranging from Hindi, English to Vernacular that will be available through its broadband services at attractive prices by providing premium quality entertainment at par with international standard benchmarks.

With the aim to reach out to Indians of all age groups the world over, as the one entertainment hub to provide cutting-edge, world class digital content from the world of movies, TV serials and music, bigflix.com will provide a legitimate access to biggest range of Indian entertainment spanning across languages and genres available for download to own and streaming at affordable price points.

BIGFlix is India's largest online and offline movie rental service, offering access to over 15000 titles in its rental division (www.rentals.bigflicks.com) and more than 1000 titles in its broadband division (www.broadband.bigflix.com). The company is adding content aggressively and plans to have an addition of another 1000 titles in its broadband division soon. BIGFlix offers the biggest range of premium quality Indian entertainment spanning across 15 languages in India. BIGFlix currently has 50 state-of-art stores in 10 cities namely, Mumbai, Delhi, Bangalore, Pune, Hyderabad, Chandigarh, Ahmedabad, Indore, Kolkata and Chennai. The company expects the store tally to touch 200 by end of this fiscal with RWorld stores bringing in the support with 75- 100 BIGFlix stores in shop-in-shop format and franchise route in minimum 10 cities across the country.

Highlights of BIGFlix

' One membership works all over India, so one can use the membership online at www.bigflix.com and across all BIGFlix stores in India

' Watch unlimited movies

' Access to vast Indian and international content

' Order movies from our BIGFlix store, at our website and via phone

' Free delivery and pick up of movies at your doorstep

' No due dates

' No late fees

' Get unlimited movies throughout the month of your subscription plan

' Upgrade or downgrade the plan as per your needs

' Pause and resume membership anytime

Genres @ bigflix.com

- Besides Hindi and English, the website will be one-of-its kind to offer a variety of regional content in Tamil, Telugu, Malayalam, Kannada, Marathi across multiple movie genres of all eras ' from old to the latest

- Downloads of TV content and music

International technological alliances @ bigflix.com

- To maximize the users' experience and save on their time and bandwidth, bigflix.com has partnered with Entriq, a company which provides content protection service through Digital Rights Management (DRM), issues end licenses on downloadable content and provides access control to prevent misuse of content. The content serving platform of Entriq is a download manager platform which allows the user to download movies from the bigflix.com. The innovative progressive downloading feature of this application allows users to download and watch movies at the same time. 10 minutes into the downloading process, a user can start watching movies while the download progresses.

- Appointed Limelight Networks, the world's leading content delivery network for digital media, as the exclusive provider of streaming content delivery services for bigflix.com that will enable the site to deliver its vast library of full length Indian movies, music videos, TV shows, documentaries, and other premium video content via the Internet to a global audience

Distribution @ bigflix.com

Three modes of distribution:

o The online movie download service for the NRI and PIO market enabling users to download or stream Indian entertainment content via the internet

o The online mail order service for the Indian market, providing users with the ability to enjoy the conveniences of premium quality movie entertainment from the comfort of their homes

o Physical presence of the brand in the form of its retail stores to enable users to experience and access movie entertainment of their choice.

- Two models of online movie downloads:

o In the streaming model, the content (including films/songs) is available for free viewing. A user with a fast broadband connection can view them instantly

o The other is download to own model where downloads are available for a fee of anywhere between $2and $10

Differentiating Features @ bigflix.com

- The quality of titles downloaded from or streamed on bigflix.com is of a much superior quality and higher definition to ensure complete customer satisfaction of the product delivered

o Download at bit rates of 1500 kbps, which is higher than even most of the international benchmark sites as well and

o Offers free streaming content at a speed of 800 kbps as compared to its closest Indian competitors who offer streaming at just 512 kbps

- Buy and rent video legally allowed on three PCs

o Users can watch a movie on one PC and make copies on three other PCs , Burn movies to DVD and one can also with the right equipment may connect your PC to your TV.

- Despite the high cost of offering downloads at 1.5 mbps, Bigflix.com still prices its titles for as low as $2 up to $10

- Very soon the downloaded content could be transferred into mobile or an iPod besides offering premium quality DVD content without the retailer and wholesaler margins at a competitive price

- Bigflix.com downloadable content can be viewed in as soon as 10 minutes. The file to be downloaded can be chosen and watched at one's convenience, on a device best suited to his/her purpose

Bigflix.com seeks to expand its business beyond the Indian diaspora by offering its subscribers, especially in North America, UK, Canada, Middle East, South East Asia, Europe, and Australia, with a vast, ever-expanding library of quality video entertainment content with the aim to become the ultimate destination for every entertainment-yearning Indian across the world.