Posted:
MUMBAI: Star Plus, which has been facing competition to its leadership position from newbie Colors and long standing Zee TV, is launching new shows to beef up its programming.
After announcing two new shows - Star Vivaah and Godrej funded Khelo Jeeto Jiyo - the channel is now ready to strengthen its early prime-time slot.
Come 27 May, Star Plus will launch Mitwa… Phool Kamal Ke, a romantic fiction show produced by BAG Films & Media Ltd.o accomodate Mitwaa... at 7.30 pm slot, the channel will shift the ongoing comedy drama Burey Bhi Hum Bhale Bhi Hum to 7 pm. Currently, the 7 pm slot does not have any original programming.
Ruling the 7.30 pm slot is Zee TV's Choti Bahu, which recorded a peak TVR of 4.47 for the week ended 16 May. Colors, on the other hand, airs Bandhan Saat Janamon Ka at 7.30 pm, but is planning a replacement for the poorly-rated show.
The star cast of Mitwa... includes Rameshwari, Shahbaaz Khan, Nigar Khan, Swati Chitnis, Manish Wadhwa, Jitendra Vazirani, Vipra Rawal, Rudrakshi, Vikrant Rai, Deepa Parab and Shivani Gosain.
| |
Health and Fitness
