Sonam kapoor Loreal White perfect ad

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@pksanam

Rocker

Posted: 16 years ago

#31

ahh.. really.. is it not a fairness cream.. let's see..

Loreal White Perfect - Active Whitening

The label says 'Active whitening Facial Foam' with Melano-block plus Vitamin C. The Melano-block ingredient is suppose to be a breakthrough since it regulates the production of Melanin, the main source of skin darkening by about -53%... I highly recommend L'Oreal White Perfect Active Whitening Facial Foam and Moisturizing Cream to women who wants to have fairer, lighter and softer skin.

https://www.reviewstream.com/reviews/?p=10830

just one of many reviews..

so it IS is all essense another fairness cream... whatever they say on the contrary..!

also, of mention are the names of the creams itself.. e.g.

Loreal White Perfect (Re-Lightening Whitening, Perfect Active Whitening, etc..)

so OBVIOUSLY, they are marketing is as a fairness cream.. because in all essence, it is one..!

Edited by pksanam - 16 years ago

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Hetal

@ibelieveinpink

Inactive

+ 5

Posted: 16 years ago

#32

Celebs shouldn't promote things like this!! It's such a bad message!!!

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@pksanam

Rocker

Posted: 16 years ago

#33

Originally posted by: sweet coco
Celebs shouldn't promote things like this!! It's such a bad message!!!

well, many of our female celebs are dusky ladies but in how many movies have you actually seen them in their natural self..?? so they are all promoting it anyways.. because many people go out of their way to copy them and be like them..

it's just some of them actually go ahead and endorse these products so these products get a better market that way..!

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@pksanam

Rocker

Posted: 16 years ago

#34

Originally posted by: ShadowKisses

How can you not? They aren't doing anything to reject the common stereotype that fair = pretty, dark = ugly. Instead, they are embracing it, exploiting people's insecurities and making money off of that. Your skin color is determind by the amount of melanin in your body. More often than not, skin color is intrinsic not affected by the environment. Fairness creams, no matter how potent, cannot make a dark person fair. That is because pigment does not merely reside within the epidermis -- the main area these so-called "fairness" creams target -- it's much deeper than that. So, in all fairness [no pun intended], all these companies are playing on the emotions of those who are already dealing with esteem issues. That's a terrible code of conduct for gaining money, in my opinion.

Manufacturers are not required by law to list all of their ingredients, active or inert, on product label. It is highly probable that this fairness cream does include bleaching chemicals. Yes, it is very misleading.

i completely agree with you..

(nyways, i was making another point but i am very happy for your answer)..! 😊

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104869

Suspended

Posted: 16 years ago

#35

well this is just a case of making hay while the sun shines. Most actress do this & so is Sonam & Asin. The number of people who stand up for something to better the society from Bollywood is a handful. What more can you expect from these bollywood starlets?

People should realise that one's skin colour is their identity & should not be ashamed of it.