Zee-Launch New Channel Package with Fresh Tagline

Indiantelevision.com Team

(28 November 2008 7:00 pm)

MUMBAI: Zee TV is going for a facelift. From 1 December, when all the Hindi general entertainment channels (GECs) are getting fresh episodes after a three-week hiatus, Zee TV is launching a new channel packaging with a fresh tag line.

The new tag line Har Pal Banaye Ek Naya Rishta will highlight very woman in her various moods and nuances.

The 30-sec master promo will bring out the journey of the Zee woman in all her relationships - with her family, children, husband and God.

Music of the promo is rendered by trio Shankar, Ehsaan and Loy while Tata Elxsi has done the graphics of the video. The channel has used real images (kids, wife, husband, grand-parents) - not surreal ones - to depict the ideology of the channel.

The video highlights the amalgamation of five elements – Fire, Water, Ether, Air and Earth. It talks about the Zee woman being traditional and family-oriented yet progressive at the same time. This is also portrayed through the female characters from the shows on the channel