StarPlus Divorces Ekta

matwamango thumbnail
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Posted: 17 years ago
#1
Monday, June 30 2008 < name=rssigsms>
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After a happy marriage of four years Star India is all set to divorce Balaji Teleflims. Considered to be one of the biggest splits in the Indian entertainment industry India's biggest entertainment channel will sell its stake in Balaji Teleflims known for its saas-bahu soaps. Star which currently holds 25.99% stake in Balaji and is not planning to renew its exclusive contract with Balaji beyond the present period.

Balaji Teleflims where Ekta Kapoor and her family control almost 40% share are not too keen to buy Star's share, however negotiations are on to find a suitable buyer. Star had entered to an exclusive contract with the production house in 2004 to produce exclusive content for its prime time slot. Star has been paying a huge premium to Balaji for this contract.
Star was compelled to take such a drastic step as the TRPs of the soaps had drastically dropped. Kyunki Saas Bhi Kabhi Bahu Thi, Kahaani Ghar Ghar Kii and Kasautii Zindagii Kay has taken the channel to its peak but the never ending story lines have hit the channel hard. Star had huge expansion plans down south but the soaps made by Balaji have failed to impress the audience.
http://entertainment.oneindia.in/television/top-stories/news/2008/star-divorce-balaji-teleflims-300608.html

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Rhimjhimsawan thumbnail
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Posted: 17 years ago
#2

I read this on kyunki forum before. But star plus will be nothing Ekta's K shows. NOTHING!

As for the never ending stories they just need new innovative plots. Indian aunties love Tulsi and Parvati. They will be sad without them! Only if i had money to buy those shares. It could've been my start of the take over. I always wanted to take over louis vuitton!
Edited by Perfangel5655 - 17 years ago
matwamango thumbnail
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Posted: 17 years ago
#3
Thing is that STAR PLUS don't need Ekta as now they have the makers of Bidaai. But this proves that Ekta has finally lost power with the people she made a true name for herself. Star Plus R on the verge of making new shows with other production houses and this is the way to go as Bidaai has proven with its unique story telling and in the trps its always number 1.
Rhimjhimsawan thumbnail
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Posted: 17 years ago
#4

Originally posted by: matwamango

Thing is that STAR PLUS don't need Ekta as now they have the makers of Bidaai. But this proves that Ekta has finally lost power with the people she made a true name for herself. Star Plus R on the verge of making new shows with other production houses and this is the way to go as Bidaai has proven with its unique story telling and in the trps its always number 1.

😡 I am going kill Bidaai. I love watching my Ragvir! Can't wait till their story unfolds!😳 Ekta had a monopoly before now others are also coming to power. Which makes me a little sad only because I admire Ekta a lot and I don't like seeing her on a short end. I like picturing her with all that power!
She is brining Gautami back for ksbkbt.
She brought Reshmi to kayamath. I love how she keeps taking one actor from one place to another. It's like they are a big family!😳
tulipbaby53 thumbnail
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Posted: 17 years ago
#5
this really shows a lot. that it is no longer ekta's monopoly in the tele-industry anymore! i'm sad too such a long relationship go, but i think it will do the channel well b/c ekta is kinda hitting the dead spot of her career.
Rhimjhimsawan thumbnail
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Posted: 17 years ago
#6

Originally posted by: tulipbaby53

this really shows a lot. that it is no longer ekta's monopoly in the tele-industry anymore! i'm sad too such a long relationship go, but i think it will do the channel well b/c ekta is kinda hitting the dead spot of her career.

Ekta is smart! KS is doing decent for zee..KDMMDH did well (don't know what will happen if Heer leaves)
Now she started her reality show. And started producing movies. She revolutionized indian television. I think she should come up with her own furniture or clothing line. Sell furniture that look like her serial ones. Because i know I will want my bedroom to be just like Ranbirs😳. And who woudn't want some of the gorgeous sarees her actresses wear?
If those don't work she can always launch perfume.
If i ever have my own soap I will definetly have a furniture line!😃
tulipbaby53 thumbnail
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Posted: 17 years ago
#7

Originally posted by: Perfangel5655

Ekta is smart! KS is doing decent for zee..KDMMDH did well (don't know what will happen if Heer leaves)
Now she started her reality show. And started producing movies. She revolutionized indian television. I think she should come up with her own furniture or clothing line. Sell furniture that look like her serial ones. Because i know I will want my bedroom to be just like Ranbirs😳. And who woudn't want some of the gorgeous sarees her actresses wear?
If those don't work she can always launch perfume.
If i ever have my own soap I will definetly have a furniture line!😃

i agree with what you're saying. she's definately realizing that her serials aren't going to hold her back for very long, so she's diversifying quickly. you're right, she's a smart woman! i didn't mean anything bad about her in my comment before. i was just seeing why Star Plus didn't renew their contract.
Rhimjhimsawan thumbnail
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Posted: 17 years ago
#8

Originally posted by: tulipbaby53

i agree with what you're saying. she's definately realizing that her serials aren't going to hold her back for very long, so she's diversifying quickly. you're right, she's a smart woman! i didn't mean anything bad about her in my comment before. i was just seeing why Star Plus didn't renew their contract.

lol!!😳😳 i know you didn't mean anything bad so no need to mention it! If a soap can run for 7 years and others run for 5 then 2 or 3..then I think that is a big achievement! I will be sad though if ekta is not the most powerful in the soap industry!
In the mean time Ekta start your furniture line...hurry!!
Cup-Of-Chai thumbnail
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Posted: 17 years ago
#9
thnx alot for sharing.. wow ... lets see what happens
-SalShah4eva- thumbnail
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Posted: 17 years ago
#10
I knw lets see what happened,,
i dont know wat hapened to ekta..her serials was too good before..3 yeard back..star plus was on # 1..now..its zee coz of dulhan.and some new programs....man dont know whas happeing

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